Thirty Million U.S. Households Projected to Add Smart Home Technology in Next 12 Months, August Home and Xfinity Home Study Reveals

Connected Cameras, Video Doorbells and Lights are Smart Home Products
Highest on Consumer’s Priority List

SAN FRANCISCO & PHILADELPHIA–(BUSINESS WIRE)–Today, August Home and Xfinity Home released
the results of a new survey that indicates growing enthusiasm for and
interest in smart security and smart home technology. The study, of
nearly 1,300 U.S. consumers, sheds new light on what motivates adoption,
what features are most compelling, as well as how consumers plan to use
smart home technology. The findings are detailed in The
Safe & Smart Home: Security in the Smart Home Era
.


Smart Home Market Anticipated to Double

Nearly 18% percent of survey respondents said they’d likely buy a new
smart home product over the next 12 months, including 56% of those who
already have installed at least one smart home product in their home. In
addition, 12% of those without smart home technology said they were
planning on buying a smart home product in the next 12 months, which
would effectively double smart home ownership over the next year to 30
million households*.

“The smart home industry is still a young market,” said Michael Wolf,
chief analyst for NextMarket Insights, “But consumer awareness is
growing rapidly as new offerings with clear value come to market. This
research reinforces our belief that product categories which provide
tangible help in meeting consumer needs such as family safety or
work-life balance will experience significant growth in end user
adoption over the next five years.”

Motivators: Safety and Convenience

When it comes to adopting smart home technology, family safety is the
biggest motivator for most consumers (63%). However, adding convenient
features, such as the ability to turn on lights after dark (54%) and the
ability to provide remote access to service providers (22%) are also
high on consumers’ wish lists.

“Smart home technology is creating a new paradigm for home security,”
said Jason Johnson, CEO of August Home Inc. “The new era of smart
security and smart home products offer consumers visibility and control
over their homes that previously had not been available with traditional
security systems.”

“Comcast has a history of disrupting business models and bringing the
newest technology to millions of homes,” said Dennis Mathew, vice
president of Xfinity Home. “We did it with video, broadband, and voice.
Now we’re doing with home security and the smart home. These survey
results highlight consumers’ evolving interest in the Internet of
Things, and we’re excited to partner with innovative companies like
August Home to accelerate broad consumer adoption of smart home and
smart security technology.”

Triggering Events for Smart Home Adoption

As for triggering events that would cause a consumer to get home
security installed, neighborhood break-ins (46%) top the list, followed
by moving into a new house (26%), home remodeling (14%), managing a
rental property (6%), and having a baby (5%).

Consumer’s Most Wanted Smart Home Features

Security-adopting consumers and non-security consumers and are
interested in the potential of smart home security. Connected cameras
(40%), video doorbells (26%), connected light bulbs (19%) and smart
locks (13%), and all ranked high on security-adopting consumers’ wish
lists. However, home security adopters continue to value traditional
features such as 24/7 call center monitoring that have served as the
bedrock of the home security market for decades.

Who Would You Let into Your Home Remotely?

The adoption of new smart home products is both expanding the reach of
home security and providing consumers with new ways to manage their busy
lives. One way is by using a smart lock and smartphone to control access
to the front door for home service providers. Fifty-seven percent of
respondents indicated they are open to the idea of letting service
professionals into their homes remotely with a smartphone. Consumers
were more likely to open their home to service providers where there is
a longer term relationship such as house cleaners (41%) and dog walkers
(35%). There is also a growing comfort with opening the home to package
delivery personnel and on-demand delivery services with one in five
respondents indicating a willingness to allow remote access to their
home for service provides they may only interact with once.

Financial Troubles Trump Safety Concerns as Biggest Worry

Safety and security are just one of many concerns weighing on the minds
of consumers today. When asked what was mostly likely to keep them up at
night, financial troubles (44%), falling ill of a terminal disease (21%)
and the Presidential election (15%) ranked higher on the list of worries
than a home robbery or invasion (9%) for most consumers. Yet, when asked
what life event might be the catalyst for adopting new technologies, a
home break-in or crime in the neighborhood (46%), ranked number one,
followed by moving into a new home (26%), remodeling a home (14%) or
having a baby (5%).

About the The Safe & Smart Home: Security in the Smart Home Era Report

The data referenced in this report come from a study commissioned by
August Home and Xfinity Home, produced by research firm NextMarket
Insights and conducted as an online survey among a total of 1,293 U.S.
consumers. The data set is demographically balanced to represent age,
gender and income. Data was collected in March 2016.

For more information on the research results,
see the infographic,
study
highlights
and report.

About August Home Inc

August Home builds smart home access products and services that are
safer than traditional keys, make life easier, and put users in control
of their front door from anywhere in the world. With August Home
products, users can create virtual keys to their home and easily grant
access to house cleaners, dog walkers, delivery services, guests,
friends, and family—and control how long that access lasts—all from a
smartphone. August Home products work together, integrate with other
smart devices and services, and are designed to fit naturally and
elegantly into the home. Founded by technology entrepreneur Jason
Johnson and renowned designer Yves Béhar, August Home Inc is
headquartered in San Francisco, California.

About Comcast Cable

Comcast Cable is one of the nation’s largest video, high-speed Internet
and phone providers to residential customers under the XFINITY brand and
also provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA) is a global media and technology company. Visit www.comcastcorporation.com
for more information.

*U.S. Bureau of the Census for 2015 indicates there were 124,600,000
households.

Contacts

August Home Inc
Lisa Auslen
press@august.com
or
Xfinity
Home
Charlie Douglas, 215-264-8020
charlie_douglas@comcast.com