Tillster Powers Loyalty & Couponing App for Burger King New Zealand

Program represents first loyalty platform from a global brand to
launch in this market

, the leading provider of digital ordering and engagement
products and services for the restaurant industry, has introduced Burger
King New Zealand’s first-ever mobile loyalty and couponing platform.
Developed in partnership with Burger King local master franchisee,
Antares Restaurant Group Limited, the platform showcases hyper-local
offerings and provides customers with personalized, rewards-based,
opportunities to save.

“The launch of this loyalty program is a tremendous milestone for our
partnership with Burger King,” said Perse Faily, Tillster’s Chief
Executive. “This marks the first loyalty and coupon based platform to
roll out in this market from any global brand – and right now, it’s the
number one most downloaded. We’re pleased to be part of such an exciting
growth opportunity.”

New Zealand customers can now engage with Burger King at home and on the
go, utilizing special coupons based on user preferences and redemptions
of “crowns” that accumulate with each purchase. Burger King guests can
elect to “save” crowns and get a higher value item or redeem quickly and
start earning toward their next redemption. Adding further flexibility,
the application rewards customers with each visit and uses coupons to
drive behaviors at certain times or around certain products.

In addition, users will be receiving messages through Tillster’s new
Mobile Engagement Tool, which allows Burger King to send “smart” and
personalized messages to guests to drive engagement. In addition to
being personalized to their food choices and name, the tool is also able
to send these messages at times that guests are most likely to engage
with the app, increasing usage and, ultimately, satisfaction.

“This first step into personalizing transaction level data, allowing us
to connect 1 to 1 with our growing customer base, is the first step in
becoming the most connected QSR brand in the market. Further innovative
digital experiences will bring both functional customer benefits as well
as the ability to connect the brand in a more emotive way to existing
and new customers,” said James Woodbridge, GM Marketing, Antares
Restaurant Group, Ltd. “And, by rewarding frequent customers with
relevant and customized incentives to come back, we can better
understand guest behaviors for future programs.”

Available now via iOS and Android, the Burger King New Zealand ordering
app offers a consistent user experience across various channels –
including the web, mobile devices and tablets.

About Tillster

Tillster is the global leader in customer engagement programs and
self-service ordering for the quick service restaurant and casual dining
industries. The company provides multi-channel, market-specific digital
solutions for ordering, payment, loyalty and lifecycle management that
integrate across online, mobile, tablet, kiosk and call center
platforms. Tillster’s solutions allow consumers to engage seamlessly
with their favorite restaurant brands whenever, wherever and on
whichever device they choose. Tillster is enabling nearly a million
guest interactions a day for over 40 global and regional brands such as
Boston Market, Burger King, California Pizza Kitchen, The Coffee Bean &
Tea Leaf, Domino’s, Jack in the Box, KFC, McAlister’s Deli, Pizza Hut
and Taco Bell. For information, please visit http://www.tillster.com.


Weber Shandwick on behalf of Tillster
Lindsay Kaplan, 212-445-8258