Time Inc.’s People Launches “People Shop” E-Commerce Destination
New Source for Stylish and Affordable Lifestyle Accessories Inspired
by Celebrity:
Shop.People.com
NEW YORK–(BUSINESS WIRE)–Time Inc.’s People announces the launch of its new e-commerce
destination today, People Shop (Shop.People.com),
which offers stylish, affordable home and lifestyle products and
accessories inspired by celebrity and curated by the editors of People,
one of the most popular entertainment media brands in the nation.
People Shop features exclusive collaborations and curated mini boutiques
on an engaging and easy-to-use platform, bringing People’s
75 million-plus audience a daily fix of fun. The shop will launch with
18 brand partners and with most merchandise priced in the $25–$50 range.
Aligning with exciting brands and co-creating exclusive merchandise is
an integral part of People Shop’s launch strategy. Consumers can find
special collaborations from Frends (headphones) and Julep (eyeshadow
set), as well as sunglasses from Quay and earrings from Baublebar, which
can be found in the People gift box (in partnership with “The
Voice”).
Shoppable mini boutiques that align with People’s content
verticals will rotate regularly and appeal to consumer passion points.
The mini boutiques at launch are:
-
Live Like a Royal (Royal family-inspired products and
gifts) - Pet Shop (products devoted to furry family members)
- Under $25 (affordable products)
-
What We’re Loving (favorite products reviewed by People
staffers)
The Shop also includes a charity component called “For a Good Cause.”
The Breast Cancer Research Foundation (BCRF) was chosen for the October
launch in honor of Breast Cancer Awareness Month and features products
from Alex and Ani, NEST Fragrances, and Conair – all brands that donate
to BRCF. In addition, People Shop has made a $20,000 donation to BCRF.
Upcoming “For a Good Cause” collaborations include Soko jewelry for
Pencils of Promise, which donates school supplies to children in need,
and Feed Projects, which benefits the United Nations World Food
Programme to feed children around the world.
“Our audience is interested in what’s trending among celebrities
– from the hottest handbags to the latest lip shades – and is always
looking for inspiration on how to make their own lives more glamorous
with fun and affordable products and gifts,” said Jessica Malloy,
Senior Director of Consumer Marketing for People.
To date, People’s biggest success in e-commerce has been through
its partnership wth Joyus, a video-first platform that has been a
strategic partner since 2012. Through the partnership, People and
Joyus co-create e-commerce videos featuring products curated by People
editors.
“Our long-standing work with Joyus has proved that we understand the
value of marrying content and commerce.” adds Jess Cagle, Editorial
Director of People and Entertainment Weekly. “We’re
excited to apply those lessons to our biggest commerce initiative yet
with People Shop.”
Starting today, People readers will receive a special 10 percent
discount for a limited time on their first order. All consumers will
receive free shipping on purchases over $49.
About People
Time Inc.’s People revolutionized personality journalism when it
launched as a weekly in 1974 to celebrate extraordinary people doing
ordinary things and ordinary people doing extraordinary things. Ubiquitous
and still at the center of pop culture more than 40 years later, the People
brand is accessible on all surfaces (print, digital, video, mobile,
social), bringing more than 75 million consumers a unique mix of
breaking news, exclusive photos, video, and in-depth reporting on the
most compelling newsmakers of our time. In addition, comScore ranks the People
and Entertainment Weekly Network No. 1 in the entertainment news
category. Each year major media across the globe anticipate the cover
reveal of People’s most famous franchise, the Sexiest Man Alive
(which is celebrating its 30th anniversary in 2015), sparking
a lively debate on social media. With a trusted reputation and
unparalleled access to the red carpet, celebrities and entertainment, an
essential component of People’s editorial vision remains human
interest stories, which touch and often mirror the lives of our
passionate audience. People is an award-winning 24/7 news
organization headquartered in New York City with reporters across the
globe. For more information visit People.com
and Timeinc.com,
and follow @people on Twitter and @peoplemag on Facebook and Instagram.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 140 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.
Contacts
People
Marnie Perez/Julie Farin
212-522-6300
