Time Warner Cable Enters Partnership with New York Giant Victor Cruz
Time Warner Cable announced today that it has partnered with Victor
Cruz, New York Giants wide receiver and Super Bowl champ, to bolster its
Enjoy Sports Better initiative that helps customers enjoy the sports and
teams they love even more. The partnership will feature Cruz in a
national advertising campaign and on regular segments on NY1 and NY1
Noticias as well as appearances by Cruz at community and philanthropic
events.
We at Time Warner Cable are extremely excited to have Victor on board.
His participation is sure to take our Enjoy Sports Better efforts to new
levels, bringing our customers even closer to their passion for sports,
said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing
Officer at Time Warner Cable. Victor is not only a sports phenomenon to
New Yorkers; he is an established athlete across the nation among
football fans.
Beginning in September, Time Warner Cable customers across its footprint
can view a new Enjoy Sports Better commercial featuring Cruz.
Additionally, customers in New York City will enjoy watching weekly
segments with Cruz on NY1 and NY1 Noticias, channels dedicated to 24/7
local news in English and Spanish. NY1 can be found on Channels 1 & 701.
NY1 Noticias on Channels 95 & 801.
Along with the advertising campaign, Cruz will connect with Time Warner
Cable customers in the New York area to share his inspiring story. Cruz
will be introducing his memoir, Victor Cruz: Out of the Blue (Penguin/Celebra;
pub. date July 17), and plans to be at various appearances during the
summer including:
I am pleased to join the Time Warner Cable family in a relationship
that already feels like a true partnership. At the outset we have worked
together closely to identify projects that are mutually beneficial,
which has been a fantastic experience, said Victor Cruz, New York
Giants wide receiver. As a professional athlete and sports fan
at heart, I am excited about the opportunity to inspire people to enjoy
sports even better with Time Warner Cable.
Time Warner Cables Enjoy Sports Better partnership with Cruz also
encompasses online media including: Time Warner Cables YouTube channel,
Twitter and English and Spanish Facebook pages, www.facebook.com/twc
and www.facebook.com/micultura
where fans will see the recently launched Enjoy Sports Better tab
giving fans the opportunity to engage more deeply with the sports that
they love. The terms of this deal were negotiated on behalf of Victor
Cruz by IMG.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and, through its NaviSite subsidiary, managed and
outsourced information technology solutions and cloud services. Time
Warner Cable Media, the advertising arm of Time Warner Cable, offers
national, regional and local companies innovative advertising solutions.
More information about the services of Time Warner Cable is available at www.timewarnercable.com,
and www.twcmedia.com.
About NY1 News
NY1 News, a part of Time Warner Cable’s Local News Division, is a
24-hour news channel that covers weather, local news, politics, traffic,
sports and arts throughout the five boroughs. NY1 is available to more
than two and half million subscribers in high definition on channel 701
on the following cable systems: Time Warner Cables NYC Region (serving
Manhattan, Queens, Staten Island and portions of Brooklyn), Bergen and
Hudson Counties in New Jersey, parts of Westchester and the Hudson
Valley. On Cablevision systems of New York City (serving the rest of
Brooklyn and the Bronx) it is available on channel 8. It can also be
seen on Time Warner Cable channels in Rochester, Syracuse, Binghamton,
Albany, and North Carolina, and on Bright House Networks in Central
Florida. NY1 News is available on the World Wide Web at http://ny1.com.
About NY1 Noticias
NY1 Noticias, a part of Time Warner Cable’s Local News Division, is New
York Citys only 24-hour Spanish language local news channel, serving
New York City’s five boroughs and parts of Westchester and New Jersey
with its coverage of weather, local news, politics, sports and arts
throughout the five boroughs. Noticias, a part of Time Warner Cables
NYC Region available on channel 95 and channel 801 on Time Warner Cable
of New York and New Jersey cable systems, and 194 of Cablevision Systems
of New York City. Viewers have access to NY1 Noticias news content,
feature segments and special programs with NY1 Video On Demand on
channel 1110 of Time Warner Cable of New York and New Jersey. NY1
Noticias is also available on the World Wide Web at http://ny1noticias.com.
