’Tis The Season . . . The Dairy Queen® System Debuts the New Candy Cane OREO® Blizzard® Treat to Kick-Off the Holiday Season
Limited-time Blizzard Treat to debut on October 26
MINNEAPOLIS–(BUSINESS WIRE)–The Dairy Queen® system is asking fans to think
outside the box this season when it comes to leaving milk and cookies
for Santa, everyone’s favorite jolly holiday elf.
This year, the Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is
offering a new twist to traditional milk and cookies with the new Candy
Cane OREO® Blizzard®
Treat, a must-have holiday treat available at Dairy Queen and
DQ Grill & Chill® restaurants from
now through the month of December.
“We’re turning milk and cookies upside down this season – literally. Why
not leave a delicious, refreshing Candy Cane OREO®
Blizzard® Treat for that special holiday elf this
year?” said Barry Westrum, Executive Vice President of Marketing for
American Dairy Queen Corporation (ADQ).
Combining the season’s favorite candy flavor with the tried-and-true
milk and cookies duo, the Candy Cane OREO® Blizzard®
Treat is a sweet, smooth and crunchy blend of OREO®
cookie pieces and peppermint candy bits hand-crafted together with
creamy DQ® vanilla soft serve. Blizzard
Treats are made to order and so thick they are served upside down in
four sizes, including the popular Mini. They also can be served in a
waffle cone.
“We added some DQ innovation to all of the classic holiday flavor
favorites and blended them into one treat that is so creamy we serve it
upside down,” said Westrum. “The tastes and textures of the Candy Cane
OREO® Blizzard® Treat combine
for a delight in every bite. This is true DQ ‘Fannovation.’ The
best part is our fans can begin enjoying it right now.”
Many Blizzard Treat flavors, including Candy Cane OREO®,
can easily be made into DQ Cakes which are perfect for the
holiday season and other special events, such as birthdays and
anniversaries.
The Dairy Queen system began blending simple combinations of
cookies, chocolates, nuts, fruits and candies with DQ soft serve
more than 30 years ago to create the signature Blizzard Treat.
The iconic treat has created an upside-down Blizzard culture and
since then, one-of-a-kind flavors such as Salted Caramel Truffle and
Peanut Butter Cookie Dough Smash have delighted millions of Dairy
Queen fans.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.1
million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,600 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.
Contacts
International Dairy Queen Inc.
Pierson Grant Public Relations
Kimberly
Rodriguez, 954-776-1999 Ext. 257
krodriguez@piersongrant.com
