Tourico Holidays Reports Record Cruise Bookings in 2016

Tourico Increases Cruise Bookings by 37 Percent in 2016 and Pacing
for Even Stronger 2017

ORLANDO, Fla.–(BUSINESS WIRE)–Tourico
Holidays, the world’s fastest growing wholesale travel brokerage
company, today shared data revealing a 37 percent increase in 2016
cruise bookings compared to 2015 – with an 8 percent increase in average
transaction size.

The major growth in the wholesaler’s cruise sector was driven primarily
by outbound bookings from the United States, which increased by 49
percent year-over-year. Canada increased its year-over-year cruise
bookings by 12 percent and the UK increased its bookings by 10 percent.
Latin America, as a whole, increased its year-over-year cruise bookings
by 21 percent in 2016.

“Through our global distribution network, industry-leading XML
technology, and dedicated support team, we’ve been able to consistently
increase our bookings and bottom line with cruise line partners,” said
Lori Sheller, Vice President of Cruise Development for Tourico Holidays.
“Carrying the momentum into the New Year, we’re forecasting an even
stronger 2017 for Tourico’s cruise sector.”

January 2017 was a record setting month for Tourico Holidays with cruise
bookings increasing by 38 percent compared to January 2016. The
wholesaler has also just announced a new partnership with Regent Seven
Seas Cruises, an all-inclusive luxury brand based out of Miami, Florida.

Tourico Holidays’ cruise business includes 16 cruise lines and more than
10,000 different cruise departures throughout the world – including in
the Caribbean, Alaska, Europe, Bermuda, Mexico, South America, Asia &
Australia.

“We’re predicting more cruisers will hit the seas in 2017 than any
previous year on the books,” said Sheller. “The upward trend in cruising
will also be aided by an influx of bookings from China – as cruise
companies shift their focus to the Asian market.”

About Tourico Holidays

Tourico Holidays is a leading global travel distribution company that
contracts directly with travel providers, such as hotels, flights,
cruise lines, attractions, car rentals, vacation homes and more. Tourico
Holidays works on a high-volume, wholesale model to broker this
inventory to over 4,900 clients in 100 countries using proprietary
technology.

Contacts

Tailwind PR
Pete Bahrenburg, 802-497-1932
pete@tailwindpr.com