TTPM Predicts Most In-Demand Toys and Kids Lifestyle Products for 2015 Holiday Season

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Convergence of Advanced Technology into Classic Play and Boom in Toys
for Older Kids Among Top Holiday Toy Trends on TTPM’s Annual Most Wanted
List

NEW YORK–(BUSINESS WIRE)–To kick off its annual Holiday Showcase, TTPM®,
the leading review site for toys, tots, pets, and more, today announced
its 2015
TTPM Most Wanted List
, which includes key holiday toy trends for the
2015 holiday season. TTPM’s Most Wanted List is an independently tested
and curated list of the most in-demand toys and kids lifestyle products
for the holidays. While compiling this list – culled from the site’s
more than 5,000 new product reviews this year – the TTPM editors noticed
two intertwined themes:

The seamless integration of technology into toys is enhancing the
magic of classic play, and reengaging a new audience. (
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“Traditional toy sales among the 8-plus demographic diminished in recent
years as kids gravitated to personal electronics, and toy manufacturers
stopped addressing this market segment as aggressively. However today’s
kids have never lived in a world without a smartphone, and they are
discovering novelty and excitement in toys and products that provide
exciting off-screen play experiences,” said Jim Silver,
CEO/editor-in-chief for TTPM.

“Whether tech or traditional, play continues to serve three basic
functions for kids: it provides new experiences, allows kids to explore
their worlds, and provides a platform for self-expression,” said Chris
Byrne, EVP and content director for TTPM. “What’s so exciting about toys
in 2015 is that it’s not the tech but the ability to deliver those three
functions that determines what will be a hit.”

The 2015 TTPM Most Wanted List is broken out into four segments that
illustrate the top toy and kids lifestyle trends for the holiday season:

  • PRESCHOOL PLAY GETS POWERED UP WITH ENGAGING, INTERACTIVE PRODUCT
    DESIGNS

    As in previous years, preschool toys remain
    integral to helping young children refine important cognitive skills.
    But this year, toy manufacturers have incorporated new, interactive
    features to amp up preschool play lines. The BRIGHT
    BEATS SMART TOUCH PLAY SPACE
    from Fisher-Price , IMAGINEXT
    ULTRA T-REX
    from Fisher-Price, GO
    GO SMART WHEELS R/C SPEEDWAY
    from VTech, and PAW
    PATROLLER
    from Spin Master top the TTPM Most Wanted List’s
    preschool section.

  • OLDER KIDS WANT TO PLAY, TOO

    Play and technology
    come together seamlessly in toys targeting older kids who are
    discovering how much fun off screen play can be. This year, TTPM
    predicts the following products will be hits for kids in the 8 – 12
    year range: LEGO DIMENSIONS GAME from Warner Bros., MARVEL
    AVENGERS XPV REMOTE CONTROL HULK SMASH
    from Jakks Pacific,
    PLAYMATION MARVEL’S AVENGERS from Disney Consumer Products/ Hasbro
    Inc., and NERF
    RIVAL
    from Hasbro.

The TTPM Most Wanted List is an independently curated list of top toys
and kids lifestyle products for the holiday season. In addition to these
22 most-wanted toys, TTPM compiled a Most Wanted List by Product
Category, highlighting toys specific to various ages and interests,
ranging from categories like radio control to riding toys, pet products
to video games, and everything in between. To view this Most Wanted by
Product Category List, or to access video reviews of all the Most Wanted
List products, visit http://ttpm.com/mostwanted/.

About TTPM

TTPM®
is a leading product review site for toys, tots, pets and more. With
more than 10 million monthly views of its comprehensive video reviews,
TTPM is the number one resource for consumers seeking the best in toys,
baby gear, pet toys, kids electronics, and sporting goods. The site’s
expert team creates more than 5,000 independent reviews annually, each
featuring the TTPM Price Check which lists live price comparisons and
one click purchasing from major retailers. For mobile users, the free
Shop for Kids app by TTPM delivers the site’s full reviews as well as
the TTPM Price Check, offering consumers potential for immediate savings
while they shop online or in stores. Shop for Kids is #1 rated app in
Apple App in its category. The TTPM team can also be found on Facebook,
Twitter, YouTube, Pinterest, Instagram, and Google+.

Contacts

Litzky Public Relations
Stephanie Vermillion/Christie Damato,
201-222-9118
svermillion@litzkypr.com
cdamato@litzkypr.com