TTPM Predicts Most In-Demand Toys and Kids Lifestyle Products for 2015 Holiday Season
Convergence of Advanced Technology into Classic Play and Boom in Toys
for Older Kids Among Top Holiday Toy Trends on TTPM’s Annual Most Wanted
List
NEW YORK–(BUSINESS WIRE)–To kick off its annual Holiday Showcase, TTPM®,
the leading review site for toys, tots, pets, and more, today announced
its 2015
TTPM Most Wanted List, which includes key holiday toy trends for the
2015 holiday season. TTPM’s Most Wanted List is an independently tested
and curated list of the most in-demand toys and kids lifestyle products
for the holidays. While compiling this list – culled from the site’s
more than 5,000 new product reviews this year – the TTPM editors noticed
two intertwined themes:
The seamless integration of technology into toys is enhancing the
magic of classic play, and reengaging a new audience. (Click
to Tweet)
“Traditional toy sales among the 8-plus demographic diminished in recent
years as kids gravitated to personal electronics, and toy manufacturers
stopped addressing this market segment as aggressively. However today’s
kids have never lived in a world without a smartphone, and they are
discovering novelty and excitement in toys and products that provide
exciting off-screen play experiences,” said Jim Silver,
CEO/editor-in-chief for TTPM.
“Whether tech or traditional, play continues to serve three basic
functions for kids: it provides new experiences, allows kids to explore
their worlds, and provides a platform for self-expression,” said Chris
Byrne, EVP and content director for TTPM. “What’s so exciting about toys
in 2015 is that it’s not the tech but the ability to deliver those three
functions that determines what will be a hit.”
The 2015 TTPM Most Wanted List is broken out into four segments that
illustrate the top toy and kids lifestyle trends for the holiday season:
-
STAR WARS TOPS WISH LISTS FOR KIDS OF ALL AGES
Momentum
from the widely celebrated Force Friday will continue well through the
holidays. TTPM expects toys from the STAR WARS lines to fly off the
shelves this year, with several of the hottest toys already on back
order. TTPM included the following Star Wars toys on its Most Wanted
List: STAR
WARS THE BLACK SERIES KYLO REN FORCE FX LIGHTSABER from Hasbro, STAR
WARS MILLENNIUM FALCON R/C QUAD from Spin Master, STAR
WARS THE FORCE AWAKENS BB-8 DROID from Sphero, and LEGO
STAR WARS THE FORCE AWAKENS MILLENNIUM FALCON from LEGO.
-
PRESCHOOL PLAY GETS POWERED UP WITH ENGAGING, INTERACTIVE PRODUCT
DESIGNSAs in previous years, preschool toys remain
integral to helping young children refine important cognitive skills.
But this year, toy manufacturers have incorporated new, interactive
features to amp up preschool play lines. The BRIGHT
BEATS SMART TOUCH PLAY SPACE from Fisher-Price , IMAGINEXT
ULTRA T-REX from Fisher-Price, GO
GO SMART WHEELS R/C SPEEDWAY from VTech, and PAW
PATROLLER from Spin Master top the TTPM Most Wanted List’s
preschool section.
-
ADVANCED TECHNOLOGY ENHANCES MAGIC OF CLASSIC PLAY PATTERNS
Classic
play remains alive and well. For 2015, the updated classics on TTPM’s
list include: GIRL
SCOUTS COOKIE OVEN from Wicked Cool Toys, SHOPKINS
FASHION SPREE FASHION BOUTIQUE from Moose Toys, HOT
WHEELS UTLIMATE GARAGE from Mattel, BUNCHEMS
from Spin Master, CLUB
PETZ LUCY PUPPY DOG from Just Play, LITTLE
LIVE PETS CLEVERKEET from Moose Toys, THE
PEANUTS MOVIE HAPPY DANCE SNOOPY from Just Play, KIDIZOOM
SMARTWATCH DX from VTech, FURREAL
FRIENDS STARLILY, MY MAGICAL UNICORN from Hasbro, and BARBIE
SADDLE ‘N RIDE HORSE from Mattel.
-
OLDER KIDS WANT TO PLAY, TOO
Play and technology
come together seamlessly in toys targeting older kids who are
discovering how much fun off screen play can be. This year, TTPM
predicts the following products will be hits for kids in the 8 – 12
year range: LEGO DIMENSIONS GAME from Warner Bros., MARVEL
AVENGERS XPV REMOTE CONTROL HULK SMASH from Jakks Pacific,
PLAYMATION MARVEL’S AVENGERS from Disney Consumer Products/ Hasbro
Inc., and NERF
RIVAL from Hasbro.
The TTPM Most Wanted List is an independently curated list of top toys
and kids lifestyle products for the holiday season. In addition to these
22 most-wanted toys, TTPM compiled a Most Wanted List by Product
Category, highlighting toys specific to various ages and interests,
ranging from categories like radio control to riding toys, pet products
to video games, and everything in between. To view this Most Wanted by
Product Category List, or to access video reviews of all the Most Wanted
List products, visit http://ttpm.com/mostwanted/.
About TTPM
TTPM®
is a leading product review site for toys, tots, pets and more. With
more than 10 million monthly views of its comprehensive video reviews,
TTPM is the number one resource for consumers seeking the best in toys,
baby gear, pet toys, kids electronics, and sporting goods. The site’s
expert team creates more than 5,000 independent reviews annually, each
featuring the TTPM Price Check which lists live price comparisons and
one click purchasing from major retailers. For mobile users, the free
Shop for Kids app by TTPM delivers the site’s full reviews as well as
the TTPM Price Check, offering consumers potential for immediate savings
while they shop online or in stores. Shop for Kids is #1 rated app in
Apple App in its category. The TTPM team can also be found on Facebook,
Twitter, YouTube, Pinterest, Instagram, and Google+.
Contacts
Litzky Public Relations
Stephanie Vermillion/Christie Damato,
201-222-9118
svermillion@litzkypr.com
cdamato@litzkypr.com