U.S. small businesses ring in election, holiday seasons with good cheer

  • Newest Chase survey “Business Leaders Outlook” reveals optimism for
    businesses and industry, but caution about overall economy
  • Hispanic owners use more technology, expect sales and profits to
    increase

NEW YORK–(BUSINESS WIRE)–Despite the uncertainty of the U.S. presidential election and the
holiday shopping season, most small business owners are optimistic about
their companies’ prospects, according to the inaugural 2016
Fall/Winter Chase Business Leaders Outlook
report released today.


About two-thirds of the nearly 900 small business owners surveyed said
they are optimistic about their business over the next 12 months, and
55% felt the same way about their industry. However, only 49% were
optimistic about their local economy and 42% about the national economy.
Both of those have dropped in each of the past two surveys.

Hispanic business owners appear to be even more optimistic, with 87%
expecting revenue and sales to rise and 81% expect profits to rise in
the next 12 months.

“Most small business owners are still bullish about their own growth,
just as they were in our spring survey,” said Laura Miller, president of
U.S. Small Business for Chase Commerce Solutions. “With the holidays
approaching, most predict increases in online sales, and almost half
predict their customers will spend more this year.”

Small Businesses Survey Highlights

  • Holiday spending
    59% of small businesses expect more
    holiday online shopping purchases this holiday season over last year.
    Additionally:

    • 46% expect an increase in customer spending
    • 40% expect the shopping season to start earlier
    • 33% plan to keep longer hours
  • Economy optimism
    65% of small businesses are optimistic
    about their own company’s performance, with optimism on the economy
    strongest closer to home – consistent from previous years:
 
What businesses expect near and far
    Fall 2016   Spring 2016   Spring 2015
Local Economy   49% optimistic   53%   55%
National Economy   42%   43%   47%
Global Economy   30%   27%   26%
     
  • Financing and lending
    59% plan to borrow this year, up
    from 52% in 2015. Of those obtaining financing, the top choice when
    considering a lender is a tie at 37% planning on turning to
    banks/credit unions/traditional lenders or using business credit
    cards. The top reasons for using the proceeds are:

    • Working capital (18%)
    • Buying and repairing equipment (18%)
    • Marketing (16%)
    • Purchasing inventory (13%)
    • Software and technology (13%)
    • Remodeling (12%)
    • Expansions (11%)
    • Refinancing (11%)
  • Hispanic business owners
    Hispanic business leaders’
    optimism in a season of change:

    • 42% plan to increase full-time employees and 63% plan to increase
      part-time employees
    • 32% are minority supplier certified and many see these outside
      relationships delivering the most value for their business:

      • 45% find value in networking organizations
      • 37% say banking experts add value to their business
      • 26% say trade and industry associations add value to their
        business
    • 40% spend capital on mobile advertising, vs. 18% of non-Hispanic
    • 76% use mobile banking weekly, vs. 44% of non-Hispanic
    • 53% accept contactless payments, vs. 27% non-Hispanic

To download a copy of the fall/winter small business edition of 2016
Chase Business Leaders Outlook survey, visit chase.com/2016businessleadersoutlook.
To access additional business resources, visit chase.com/forbusiness.

Methodology

The fall/winter small business edition of the 2016 Business Leaders
Outlook survey was conducted from August to September. A total of 896
from small businesses (annual revenue between $100,000 and $20 million)
responded to an online survey. The results of the survey are within
statistical parameters for validity, and the error rate is plus or minus
2.5 percent at the 95 percent confidence interval.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan
Chase & Co. (NYSE: JPM), a leading global financial services firm with
assets of $2.5 trillion and operations worldwide. Chase serves nearly
half of America’s households and four million small businesses with a
broad range of financial services, including personal banking, credit
cards, mortgages, auto financing, investment advice, small business
loans and payment processing. Customers can choose how and where they
want to bank: more than 5,300 branches, 15,500 ATMs, mobile, online and
by phone. For more information, go to www.chase.com.

Contacts

Chase
Ashley Frost, 212-270-7077
ashley.c.frost@jpmorgan.com
or
Edward
Kozmor, 609-841-5765
edward.kozmor@chase.com