UGG Opens Its Doors at Garden State Plaza

Beloved boot brand unveils fresh retail concept in New Jersey

NEW YORK–(BUSINESS WIRE)–Located in the heart of the city’s premier shopping, dining, and
amusement destinations, UGG® (a division of Deckers Brands NYSE: DECK)
has opened the doors to its new Garden State Plaza retail location,
recognized by the New York Times as one of the most influential malls in
the country.

Click
here for more images of the new location

Bringing the brand’s fresh California-inspired store design to the New
Jersey area, the 1,514 square-foot retail space opens on the heels of
UGG® introducing its new Classic, a reimagined UGG® Classic Boot. The
new Classic II boot boasts innovative, autumn-ready updates including
water and stain resistance, enhanced traction and a lighter silhouette
for all-day wearing occasions.

Aligning with the brand’s biggest relaunch in its 37-year history, the
Garden State Plaza location features a full Boot Bar that offers on-site
Swarovski crystal customization, as well as the complete range of over
300 fall styles including footwear, loungewear, handbags, accessories,
and home goods for men, women and kids.

“Reflecting our casual roots, our new store locations immerse customers
into the effortlessly chic UGG experience,” says Gerard Marceda, Vice
President of Retail for North America. “We’re thrilled to open the doors
of our new Garden State Plaza location and share not only the bright,
airy new store aesthetic, but our expanded fall collection that includes
a range of fresh silhouettes and styling options.”

The new Garden State Plaza location joins the brand’s official outlet
stores in Jersey Gardens and Jersey Shore Outlet Mall. A second concept
store in New Jersey is set to open at the American Dream Mall in early
2017.

For more information on UGG® or to find a retail location near you
please visit http://www.ugg.com/storelocator.

About the UGG® brand

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
style and comfort by using only the finest materials in the world,
employing the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or
www.deckers.com.
@UGG #thisisUGG

Contacts

UGG
Lindsey DiCola, 212-247-8552
lindsey.dicola@deckers.com
or
Matthew
Magnin, 212-247-8552
matthew.magnin@deckers.com