UGG Partners with Fashion Influencer ReMing to Showcase the New Classic Boot
Korea’s Top Stylist Curates the Hottest UGG Looks for Every Occasion
This Fall
GOLETA, Calif.–(BUSINESS WIRE)–Launching today, UGG® (a division of Deckers Brands, NYSE:
DECK) has announced its partnership with ReMing – one of Korea’s most
influential stylists. Calling upon her closest friends and the region’s
top models; ReMing pairs her signature style with the reimagined UGG®
Classic collection to capture the multitude of ways the brand fits into
every girl’s wardrobe this fall.
“Working with a globally recognized and loved brand like UGG was so fun
and rewarding for me,” says ReMing. “UGG is a very versatile brand so
depending on how you style it you can get a very street-inspired look or
a more luxurious one. Even something as simple as adding socks adds a
completely different look depending on the wearer and occasion.”
To capture the distinct styling of each of the brand’s Classic styles,
ReMing worked with eight influencers to showcase the different looks
including: K-pop singer Hyo Min; DJ, Producer and fashionista Peggy Gou;
Korea’s top models So Young Kang, Hee Hyun Park and YIU; Fashion
Director Mirim Lee; Producer and model Suim Jang and Paris-based Art
Director Moonkyu Lee.
“I was inspired by the essence of Seoul and brought that to life through
eight stylings which were shot in and around this amazing city. I wanted
to capture how you can wear UGG footwear in a more sophisticated and
refined way,” continued ReMing.
Featuring the most popular silhouettes from its fall 2016 collection,
the new UGG® styles are pretreated for water and stain resistance and
boast a slimmed down silhouette and contemporary style that is perfect
for all-day, everyday wear.
Behind-the-scenes footage and images from the campaign will be unveiled
on UGG.com and across the brand’s social pages beginning today. For
access to assets from the campaign, please visit: https://drop.deckers.com/MyClassicStyle%20APAC%20Edition/.
Notes to Editors:
About the UGG® brand
Founded in 1978 in California, UGG® has built a reputation on luxury and
comfort by using only the finest materials in the world, employing the
highest standards of craftsmanship, and delivering new and innovative
styles. Recognized as a premium lifestyle brand with more than $1
billion in annual sales, UGG® offerings include: men’s, women’s and
kid’s footwear as well as loungewear, outerwear, home products, cold
weather accessories and handbags. The brand’s concept and outlet stores
offer the ultimate brand experience with 150 locations worldwide,
including New York, San Francisco, Los Angeles, Paris, London, Tokyo,
Shanghai and Beijing. For more information please visit www.ugg.com.
@UGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for
both everyday casual lifestyle use and high performance activities. The
Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA
ONE® and Koolaburra®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, 154 Company-owned and operated retail stores, and select online
stores, including Company-owned websites. Deckers Brands has a 40-year
history of building niche footwear brands into lifestyle market leaders
attracting millions of loyal consumers globally. For more information,
please visit www.deckers.com.
Contacts
UGG®
Lindsey DiCola, PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
UGG®
Matthew
Magnin, PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com
