Verint Study Finds that Nearly Half of Consumers Surveyed are Suspicious About Data Privacy

Consumers Expect Businesses to be More Transparent on How Their Data
is Used


WEYBRIDGE, England & MELVILLE, N.Y.–(BUSINESS WIRE)–A global study of consumers reveals almost half (48%) are suspicious
about how companies use their data. Based on a poll of more than 18,000
consumers across nine countries, the research—commissioned by Verint®
Systems Inc.
(NASDAQ: VRNT) and conducted by analyst and consultancy
firm Ovum and U.K.-based research company Opinium—further finds that one
in five consumers don’t trust any businesses to keep their
information safe. This indicates that brands have some way to go to
build consumer trust.

The findings also reveal considerable variation in levels of consumer
skepticism over the use of their personal data by brands. (See included
chart for a graphical depiction of concerns cited across geographies.)

Given the wide range of views held by consumers, the Verint study shows
that companies need to ensure they tailor their engagements with
customers regarding data assurance—particularly in more skeptical
markets, such as the UK and Germany.

Nick Nonini, managing director, EMEA, Verint Enterprise Intelligence
Solutions, comments, “Recent high-profile, data-related
business cases have shed new light on the importance consumers attach to
data protection. With this latest research, Verint has created a view
into the ‘New
Rules of Customer Engagement
.’ Adopting such an approach can help
ensure greater transparency over the use of customer data and help
organizations build trust and confidence in this increasingly
challenging environment.”

Long Track Ahead

This global study points to a long road ahead with a large proportion of
consumers yet to be convinced that their main service providers have
their data protection in check.

The research also finds that fewer than half of consumers (43%) trust
their bank to keep their data safe, the highest of all the sectors
covered by the survey. However, trust significantly declines to just two
percent for online and in-store retailers and three percent for
utilities companies.

“In today’s environments, organizations need to focus on laying
foundations for customer relationships that are based on trust,” adds
Nonini. “This comes down to getting the basics right, leveraging
technology and analytics to better understand what is really on the
minds of customers, and then working to help ensure the right resources
are in place to address evolving needs, issues and requirements.”

About the Research

Interviews were conducted amongst 18,038 consumers in the following
countries: Germany (2,006), France (2,001), Netherlands (2,002), Poland
(2,001), UK (2,004), South Africa (2,010), USA (2,007), Australia
(2,007) and New Zealand (2,000). The research was conducted online, in
the local language for each area and respondents were incentivized to
participate.

About Verint Systems Inc.

Verint® is a global leader in Actionable
Intelligence
®, which has become a necessity in a dynamic
world of massive information growth. By empowering organizations with
crucial insights, Verint solutions enable decision makers to anticipate,
respond and take action, and make more informed, effective and timely
decisions. Our solutions are designed to address three important areas
of the actionable intelligence market: customer engagement optimization;
security intelligence; and fraud, risk and compliance. Verint’s vision
is to create A Smarter World with Actionable Intelligence®,
and today, more than 10,000 organizations in over 180
countries—including over 80 percent of the Fortune 100—already benefit
from this vision. Learn more at www.verint.com
and NASDAQ: VRNT.

This press release contains “forward-looking statements,” including
statements regarding expectations, predictions, views, opportunities,
plans, strategies, beliefs, and statements of similar effect relating to
Verint Systems Inc. These forward-looking statements are not guarantees
of future performance and they are based on management’s expectations
that involve a number of risks, uncertainties and assumptions, any of
which could cause actual results to differ materially from those
expressed in or implied by the forward-looking statements. For a
detailed discussion of these risk factors, see our Annual Report on Form
10-K for the fiscal year ended January 31, 2015, our Quarterly Report on
Form 10-Q for the quarter ended October 31, 2015, and other filings we
make with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release and, except
as required by law, Verint assumes no obligation to update or revise
them or to provide reasons why actual results may differ.

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CUSTOMER-INSPIRED EXCELLENCE, INTELLIGENCE IN ACTION, IMPACT 360,
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STAR-GATE, ENGAGE, CYBERVISION, FOCALINFO, SUNTECH, and VIGIA are
trademarks or registered trademarks of Verint Systems Inc. or its
subsidiaries. Other trademarks mentioned are the property of their
respective owners.

Contacts

Verint Systems Inc.
Verint Contact
Marije Gould, +44
(0)1932509298
marije.gould@verint.com
or
Brands2life
Verint
EMEA
Jenny Mowat, +44 (0)20 7592 1200
Jenny.Mowat@brands2life.com
or
Verint
Systems Inc.
Industry Information
Candace Flynn, 303-254-7152
candace.flynn@verint.com
or
Verint
Systems Inc.
Investor Relations
Alan Roden, 631-962-9304
alan.roden@verint.com

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