Vivala Surpasses One Million Monthly Visitors Just Four Months After Launch
Growth fueled by empowering, participatory and sharable content that
speaks to the unique experiences of Millennial Latinas
NEW YORK–(BUSINESS WIRE)–Vivala.com,
a platform designed by CafeMedia and geared towards Latina Millennials,
surpassed one million visitors in November, just four months after its
debut. Vivala launched as the first online platform of its kind fueled
by user participation highlighting real stories, videos and images that
represent the unique voices of the Millennial Latina. Vivala is part of
the CafeMedia family, which reaches an audience of 75 million across its
blogger network, social reach, and owned and operated properties
including CafeMom, The Stir, MamásLatinas, Baby Name Wizard, and Vivala.
“There was really nothing out there that was speaking to this hugely
influential group of Millennial Latinas in the multimedia and dynamic
way we are,” explained Vivala Editor-in-Chief, Zuania Capó. “Our mission
is to deliver smart, culturally-informed, and participatory content to
this audience. We are thrilled by how quickly our audience is growing
and how positive the feedback has been among the real, bold and savvy
women we’re reaching.”
Many Millennial Latinas are second generation, English-dominant, and
looking to understand and celebrate the blend of cultures that make them
unique. Vivala’s most viral and popular content so far has included a
range of topics that speak to and empower this Millennial Latina
audience including:
-
The stories of incredible
Latinas, ranging from the Latina entrepreneur who started the first
LGBTQ gym in the country, to a model with muscular dystrophy Jillian
Mercado. -
Culturally-relevant content that speaks to the unique experiences of
young Latinas in the United States – ranging from fun
food showdowns about which country makes the best empanadas or
ceviche, to personal profiles of Latinas sharing their cultural
identity stories. -
Videos that empower Latinas with everything from a job
interview makeup tutorial with vlogger Cindy Diaz, to ways
to change habits with celebrity personal trainer Ary Nunez.
Vivala has also embraced user participation on a new level – giving its
audience a channel to have their voices heard on the rapidly growing
platform. Through its Insiders Program, Vivala gives hundreds of top
users the chance to contribute original content as well as help shape
the direction of the site. Additionally, the groundbreaking Vivala
Spotlight Search gives undiscovered talent the chance to become
one of the next generation of video stars. Vivala put a call-out to its
audience to share their ideas for a video series. In early 2016 the five
winners will each star in their own video series produced by and
featured on Vivala, with an estimated production value of $20,000 per
series plus tens of thousands of dollars in promotional and advertising
support.
Vivala was CafeMedia’s first foray beyond the mom audience, and the
company is already planning its next property for Millennial women,
Revelist.com. Revelist will launch in early 2016, and will cover the
wide range of stories that matter to young women of today.
“We are thrilled with Vivala’s rapid success, and with how our
participatory, sharable content has resonated with this
critically-important audience,” said CafeMedia CEO and Co-Founder,
Michael Sanchez. “We look forward to continuing to serve the
multi-faceted Millennial market in all its diversity, leveraging our
deep insights to serve the audience in unique and customized ways.”
For more information, please visit www.vivala.com or
join in the conversation on social media @heyvivala.
About Vivala:
Vivala is
a mobile-first lifestyle platform for Millennial Latinas fueled by user
participation, highlighting the real stories, video and images that
represent the unique voices of the audience. Launched in July, 2015,
Vivala is already breaking the mold with content that ranges from
workplace empowerment, to beauty tips that embrace the diversity of
Latinas, to stories on women who are making an impact in their
communities. Vivala’s original video series star well-known YouTube and
Instagram stars and bloggers, who all represent the diverse voices of
Millennial Latinas.
About CafeMedia:
CafeMedia is a rapidly growing digital media company that delivers
highly participatory and shareable content to reach up to 75 million
monthly users across its owned and operated Properties, Blogger Network,
and Social Platforms.
CafeMedia developed its formula for success by becoming #1 with the mom
audience – its properties, which include CafeMom, MamásLatinas, The
Stir, Baby Name Wizard, and Vivala, generate a collective 285 million
page views and millions of conversations every month. CafeMedia also
engages users beyond its properties, with 28 million social media
followers and posts that get seen 450 million times a month on social
media.
CafeMedia develops custom content marketing, native advertising, and
word-of-mouth influencer programs that help brands add value to users’
lives and activate word of mouth. CafeMedia is also a leader in helping
advertisers reach the right users and generate results through premium
programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland
Capital Partners and Draper Fisher Jurvetson as lead investors.
Contacts
Pinta
Paulina Hernandez, 914-565-7338
phernandez@pintausa.com
or
Amanda
Gadaleta, 212-367-9800 ext. 300
agadaleta@pintausa.com
