VNTANA Collaborates with Microsoft, Introduces the HOLLAGRAM: The First Interactive and Social Media Integrated Hologram System
The HOLLAGRAM Combines Real-Time Holographic Video Capture with
Interactive Gesture Control, Allowing Consumers to Have an Augmented
Reality Experience without Wearables
LOS ANGELES–(BUSINESS WIRE)–#AR—VNTANA,
the augmented reality company that builds the only interactive and
scalable hologram systems, launched the HOLLAGRAM
today, the first interactive hologram system with social media
integration and data collection capabilities. The HOLLAGRAM combines
Microsoft technology with VNTANA’s hardware and software platform,
introducing an advanced social augmented reality experience without
wearables.
The HOLLAGRAM
creates a realistic holographic experience that places the digital in
the real world. Consumers stand in front of VNTANA’s HOLLAGRAM
and immediately see their own hologram LIVE on the display. Using
gesture control, they can interact directly with holographic objects,
such as a celebrity, product or any other object rendered in the digital
space simply by moving their hands in front of the display. Immediately
after the experience, users receive a branded email with a GIF, video or
photo of the experience that they can share on social media.
The new scalable systems range in size from 32 inches up to 15 feet, and
use standalone hardware so everyone can see it. The HOLLAGRAM
provides a group experience that can be shared and installed in venues
ranging from sport stadiums to conferences to classrooms. Core features
include:
-
Interactive Software: Real-time holographic video capture with
interactive gesture control -
Social Media Integration: System captures a picture, video or
GIF of the user that can be immediately shared on all major social
media platforms -
Data Collection: Collects voluntary and passive data from user
(captures email contacts, number of impressions, etc.)
“We built the HOLLAGRAM in response to consumers’ proven social behavior
and expectations. User-generated content has become so powerful. It is
more likely to be reposted, shared and people trust it more,” said Ashley
Crowder, Co-Founder and CEO of VNTANA. “Technology is moving towards
extreme personalization that will help consumers and brands improve
future experiences.”
VNTANA
was founded in 2012 with the goal of allowing people to be in multiple
places at the same time. Microsoft’s strong entrepreneurial ecosystem
played an essential role in the development of the HOLLAGRAM. In 2013,
after hacking on the Microsoft Kinect, VNTANA became a part of the
Microsoft Early Developer and Microsoft
BizSpark programs and gained access to Azure, Microsoft’s cloud
platform, and Visual Studio developer tools. These provided core
capabilities for the HOLLAGRAM’s data collection needs and social media
integration. “Microsoft has been a huge part of our success, both as a
partner and now as a client,” added Crowder. “Their technology provided
us the tools to build the next generation of our products.”
Empowering startups like VNTANA is a main driver for Microsoft. “We are
always looking for startups and entrepreneurs whose vision is built
around innovation of our technology,” said Larry Orecklin, Vice
President, Developer Experience and Chief Evangelist of Microsoft.
“VNTANA is a story of a startup that had the vision, the innovation, the
passion, and we are thrilled to have partnered with them and excited to
see what the future looks like for holograms.”
VNTANA’s interactive hologram technologies are applicable globally and
across multiple industries including advertising, retail, business
communications, sports, automotive, education, healthcare and
entertainment. VNTANA has been used by many Fortune 500 brands including
Pepsi, Microsoft, Mercedes-Benz, NBC, Virgin, DJI and others.
About VNTANA
VNTANA
is the leader in social augmented reality; creating sharable experiences
through its interactive hologram technology. From holographic photo
opportunities with your favorite celebrity to gesture controlled drone
piloting, VNTANA has built the first and only interactive hologram
system with social media integration and data collection capabilities
that provide measurable return on investment. VNTANA’s technology is at
the cutting-edge of Social Augmented Reality. Its core product, HOLLAGRAM,
combines real-time holographic video capture with interactive gesture
control, allowing consumers to experience augmented reality in groups
and without wearables. VNTANA is headquartered in Los Angeles, CA. For
more information, visit, www.vntana.com
or follow us on Twitter @VNTANAlive.
Contacts
VNTANA
Natascha French
310.714.6914
french@vntana.com
