Wells Fargo Introduces Go FarTM Rewards

Go FarTM Rewards goes beyond traditional
credit card rewards programs, offers customers a flexible platform to
make the most of their rewards and feel truly rewarded

SAN FRANCISCO–(BUSINESS WIRE)–Wells Fargo & Company (NYSE: WFC) today announced Go
TM Rewards
, its enhanced credit card
rewards program available to all customers with a rewards-based credit
card from Wells Fargo. Through the program, customers can redeem their
rewards at any Wells Fargo ATM, use rewards toward their qualifying
Wells Fargo checking or savings account or apply toward the principal
balance of a qualifying Wells Fargo line or loan. Customers can also
take advantage of options to pool rewards with other customers, gift
rewards to other customers or to charity, create wish lists and more –
all while on-the-go. These features are in addition to all the things
consumers have come to expect from a rewards program, like travel,
merchandise and gift cards.

“Customers use their credit cards to pay for ordinary things they do
every day, and we want the rewards they earn from doing that to feel
extraordinary,” said Beverly Anderson, head of Consumer Financial
Services for Wells Fargo. “With an emphasis on the flexibility and
accessibility our customers told us they want, we spent the past few
years updating our rewards program so significantly we felt it deserved
a new name.”

Helping customers pay it down

Because every little bit helps, the program supports customers as they
work toward their financial goals. Go
TM Rewards
offers the ability
to redeem rewards toward the principal balance of a qualifying Wells
Fargo line or loan (mortgage, home equity, credit card, personal or auto

Helping customers pay it forward

The program supports customers’ desires to help friends, family and
their community. These features include pooling rewards with other
rewards customers or gifting rewards to other program participants.
Cardholders can also redeem their rewards toward a “CharityChoice” gift
card, thereby making a donation to charity through the program.

Helping customers reward themselves

Last year, Wells Fargo announced
the ability for customers to redeem their rewards as cash from any of
Wells Fargo’s 13,000
with their Wells Fargo Debit or ATM card. Wells Fargo was the
first major U.S. financial services provider to introduce this
functionality, continuing the company’s history of customer-centered
innovation. In addition, cardholders can redeem rewards as a deposit to
their qualifying Wells Fargo checking or savings account.

In addition, the program helps customers reward themselves through an
enhanced travel search engine – including an interactive “How Far Can I
Go” feature that provides destination recommendations based on
accumulated rewards.

Customers can also choose from redemption choices including merchandise,
gift cards and digital downloads.

Easy to access rewards when, where and how customers want

TM Rewards
also supports
customers’ on-the-go lifestyles with adaptive design – the ability for
customers to navigate the site on their mobile device, tablet or
desktop. Customers can personalize their experience using the “Tailor
Your Preferences” widget that allows them to “Love It” or “Leave It”
with regard to certain categories.

Recent updates to Go
TM Rewards
have already begun to
receive accolades. The program received a grade of “A-” in the Credit
Card Monitor
SM report Rewards Redemption Options by
Corporate Insight, a research company that focuses on financial
institutions. The high grade, shared by only two other programs, came
after Corporate Insight examined redemption options available through 11
card issuers’ programs with special focus on flexibility and choices as
well as the design of the site and ease of use.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based
financial services company with $1.8 trillion in assets. Founded in 1852
and headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial finance
through 8,700 locations, 13,000 ATMs, the internet (wellsfargo.com) and
mobile banking, and has offices in 36 countries to support customers who
conduct business in the global economy. With approximately 265,000 team
members, Wells Fargo serves one in three households in the United
States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015
rankings of America’s largest corporations. Wells Fargo’s vision is to
satisfy our customers’ financial needs and help them succeed
financially. Wells Fargo perspectives are also available at Wells
Fargo Blogs
and Wells
Fargo Stories


Wells Fargo & Company