Williams-Sonoma, Inc., announces Opening of First Franchise Stores in Mexico

Leading Department Store Chain, Distribuidora Liverpool, S.A. De
C.V., brings Iconic Home Furnishing Brands to Mexico through Franchise

MEXICO CITY–(BUSINESS WIRE)–Williams-Sonoma, Inc. (NYSE: WSM), the North American based retailer
specializing in high-quality products for the home, announced today in a
formal press conference that was held in Mexico City at the Habita Hotel
at 10 am, that it will open 13 stores across iconic kitchen and home
furnishings brands Williams-Sonoma, Pottery Barn, Pottery Barn Kids,
PBteen and West Elm. The stores, all located in Mexico City, will open
during the fourth quarter of calendar year 2015 and are the first retail
locations for Williams-Sonoma, Inc. in Mexico.

On October 22, 2015, Pottery Barn, Pottery Barn Kids, PBteen and West
Elm will be the first stores to open at Galerías Polanco. The complete
list of openings follows:

  • October 22, Polanco, Mexico City: Pottery Barn, Pottery Barn Kids,
    PBteen; Galerías Polanco, Mexico City: West Elm
  • October 28, Paseo Interlomas, Mexico City: West Elm
  • October 29, Oasis Coyoacán, Mexico City: Williams-Sonoma, Pottery
    Barn, Pottery Barn Kids
  • November 4, Toreo Parque Central: West Elm
  • November 5, Centro Santa Fe, Mexico City: Pottery Barn, Pottery Barn
  • November 10, Perisur, Mexico City: Pottery Barn Kids, Williams-Sonoma
  • December 3, Perisur, Mexico City: Pottery Barn

Laura Alber, President and Chief Executive Officer, Williams-Sonoma,
Inc. remarks, “This is an exciting milestone in our global expansion.
The addition of stores in Mexico provides Williams-Sonoma, Inc., with a
full presence in North America.” Alber adds, “We look forward to
introducing customers in Mexico to each of our distinctive brands,
exceptional products and unsurpassed customer service.”

Liverpool’s General Director, Graciano Guichard comments, “The Liverpool
reputation in Mexico offers Williams-Sonoma, Inc. a prestigious partner
to enter the country. WSI brands complement Liverpool’s vision and
values as we both seek to surpass shopper expectations with quality,
selection, distinctive experiences and unique environments.”

For more information on both companies visit www.williams-sonomainc.com
and www.elpuertodeliverpool.mx.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 612
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines.


Leading department store chain, Liverpool, has a significant presence in
the whole country through 105 department stores, including Fabricas de
Francia, additional to 23 shopping centers in 15 states of the Mexican
Republic and prestigious international boutiques. For 167 years,
Liverpool has offered a wide variety of products and integrated quality
services; from the latest trends in fashion for the whole family,
including clothes, accessories, home, technology, food and drinks, among
others; to interior decoration coaching, travel advise and the best gift
table program. The company employs more than 58,000 people in all the
country. Their commitment is to operate with efficiency, growth,
innovation, prestige, service, profitability and the ability to adapt to
specific markets, generating a high sense of responsibility for the
environment. In 2015, Liverpool won the first place in the “Great Place
to Work” rankings as the best company to work for in México with more
than 5,000 collaborators.

Follow Liverpool in liverpool.com.mx / FB Liverpool / @liverpoolmexico


Williams-Sonoma, Inc.
Natasha Salvestrini, Ext.
Marketing Brand Manager
Patricia Vega
, Ext. 1358
PR & Special Events
Christian Vargas, 55 54 54 19 Ext. 2026