Campaign launches with exclusive products designed by celebrities and

SAN FRANCISCO–(BUSINESS WIRE)–Williams-Sonoma announces today the launch of its fifth annual campaign
to benefit No Kid Hungry®, a national initiative to end childhood hunger
in America. This year the retailer is tripling its fundraising goal from
2015, aiming to raise $1.5 million, which will help connect children in
need to nearly 15 million meals.

Williams-Sonoma has joined forces with nine prominent celebrities and
chefs to take part in its “Tools for Change” program, which the brand
started in 2013 to draw awareness for the No Kid Hungry cause. This
year’s “tools” include a collection of limited-edition spatulas designed
by cookbook author and host Ayesha Curry, chef and author Giada De
Laurentiis, author and host Ina Garten, the American Girl™ brand,
television host and producer Jimmy Kimmel, racecar driver Danica
Patrick, cookbook author Chrissy Teigen, Chef Michael Voltaggio and
country music superstar Trisha Yearwood. To drum up excitement around
the campaign, each spatula designer will be competing in a “spatdown” on
social media using #WSNoKidHungry with the goal of selling the most
spatulas. Williams-Sonoma will make a five thousand dollar donation on
behalf of the winner. The limited-edition spatulas retail for $12.95
each. Additionally, a fall-themed pumpkin pasta, perfect for weeknight
dinners, and a wholesome maple pancake and waffle mix will be available
for purchase in stores and online at williams-sonoma.com.
Thirty percent of the retail price for every sale goes directly to No
Kid Hungry, which can connect a child with ten healthy meals for just $1.

The retailer will also focus its fundraising efforts in all 228 stores
across the country, as No Kid Hungry impacts local communities through
partnerships with local organizations. Each Williams-Sonoma store will
display the names of the organizations No Kid Hungry has worked with in
the local community to fulfill their mission.

“Over the past four years, the Williams-Sonoma brand has called on our
customers and friends to help raise $1.7 million to support No Kid
Hungry, which equates to 17 million meals served to children in need
across the nation,” said Janet Hayes, President of Williams-Sonoma. “The
No Kid Hungry organization connects children in your local communities
to incredible programs like school breakfasts and lunches, summer meals,
and teaches low income families how to cook nutritious meals on a
budget, which ultimately leads to healthier lives. I could not be more
proud of the work we are doing to help end childhood hunger.”

In addition to collecting donations in stores, Williams-Sonoma retail
locations will host cooking classes for kids during No Kid Hungry month,
the month of September. Classes include:

  • Saturday, September 3, 2016, Fall Baking Class for Kids. The cost is a
    $10 donation.
  • Saturday, September 17, 2016, American Girl™ Pancake Party. The cost
    is $40, with 30 percent of the ticketed price benefiting No Kid
    Hungry, and includes an American Girl™ for Williams-Sonoma Pancake Kit
    to take home.

To sign up for a class, call or visit your local store. www.williams-sonoma.com/customer-service/store-locator.html

Donations can also be made online by visiting: www.williams-sonoma.com/products/no-kid-hungry-donation/

For more information about No Kid Hungry or to purchase products
benefiting the organization visit: www.williams-sonoma.com/nokidhungry.

Watch the “spatdown” unfold live by following us on Instagram at @williamssonoma
and become a part of the No Kid Hungry conversation by using

About Williams-Sonoma

Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking demonstrations and tastings conducted by expert culinary staff.
Williams-Sonoma Cooking Schools, located in select locations in the U.S.
and Australia, host hands-on classes led by professional chefs. A
comprehensive gift
registry program
for weddings and other special events is available
in stores and online. On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams-Sonoma is also part of
an active community on Facebook,
and YouTube.

About No Kid Hungry

No child should go hungry in America, but 1 in 5 kids will face hunger
this year. Using proven, practical solutions, No Kid Hungry is ending
childhood hunger today by ensuring that kids start the day with a
nutritious breakfast and families learn the skills they need to shop and
cook on a budget. When we all work together, we can make sure kids get
the healthy food they need. No Kid Hungry is a campaign of national
anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.


Lauren Tarzia, 415-616-7809