To Celebrate the Launch of Hestan NanoBond™ Cookware, Williams Sonoma
Debuts the #titaniumtour Testing the Durability of New NanoBond™

SAN FRANCISCO–(BUSINESS WIRE)–Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, is kicking off a four-month long, nationwide
cooking tour today to celebrate the launch of Hestan NanoBond™ Cookware.
The 2017 #titaniumtour is a 10-city tour beginning in New York City,
traveling across the United States, with its final stop in San
Francisco. Each city along the way will feature an exclusive cooking
demonstration from a local chef using cookware that showcases the new
Hestan ultra-durable NanoBond technology. All proceeds from the tour
will benefit No Kid Hungry, a campaign ending childhood hunger in
America by connecting children and families in need with meals and
cooking education.

NanoBond marks a true innovation for stainless steel cookware. The
patented, multilayer structure of titanium-based alloys bonds directly
to stainless steel through an environmentally friendly and chemical-free
process, creating thousands of superdense nano layers on the cookware
surface. The cookware is exceedingly resistant to scratches, staining
and salt pitting, and is proved four times more durable than traditional
stainless steel, maintaining beauty and performance for a lifetime. The
same NanoBond pan will be used by each chef during the 10-city journey
as a true test of its durability.

“As the official launch partner for Hestan NanoBond we’re excited to
host the Titanium tour in 10 cities across the nation, offering
exclusive culinary experiences with top chefs in our stores,” said Janet
Hayes, President of Williams Sonoma. “NanoBond exceeded our expectations
and we can’t wait for customers around the country to witness its
unparalleled performance and durability firsthand.”

The exciting live demonstrations and tastings will feature top chefs
from each region, taking place at Williams Sonoma store locations.
Williams Sonoma and Hestan are honored to present these chefs taking
part in the tour including:

  • James Beard Award Winning Chef Michael Anthony of Gramercy Tavern, New
    York, NY
  • Chef Matt Jennings of Townsman, Natick, MA
  • Chef Brad Spence of Vetri, Prussia, PA
  • Chef Hugh Acheson of Empire State South, Atlanta, GA
  • Chef Matt Bolus of The 404 Kitchen, Nashville, TN
  • Chef Jorge Guzman of Surly Brewing Co./Brewer’s Table, Edina, MN
  • Chef Chris Shepherd of Underbelly, Houston, TX
  • James Beard Award Winning Chef Renee Erickson, Bellevue, WA
  • Chef Kris Yenbamroong of NIGHT + MARKET, Beverly Hills, CA
  • Chef Thomas McNaughton of Ne Timeas Restaurant Group, San Francisco, CA

The $15 per person entry price includes a cooking demonstration and
tasting of the chef’s prepared recipe with proceeds benefitting No Kid
Hungry. For more information regarding the 2017 #titaniumtour and event
tickets see below.

To learn more about the tour visit: https://williams-sonoma.com/titaniumtour


Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program
for weddings and other special events is available
in stores and online. On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams-Sonoma is also part of
an active community on Facebook,
and YouTube.


Based in Napa Valley, California, Hestan was founded by cookware icon
Stanley Cheng, CEO Meyer Corporation. Hestan is a culinary brand made up
of innovative chefs, vintners and engineers who are reinventing the way
we cook. From the molecular structure of cookware to the technique of
cooking itself, Hestan is forging new culinary ground with thoughtful
design and ceaseless passion. Hestan is shaking up the category by
establishing a brand that is forward thinking and brings true vision
through investing in developing innovative technologies and kitchen
products. Hestan is made up of six distinct sub-brands: Hestan
Vineyards, Hestan Commercial, Hestan Outdoor, Hestan Residential, Hestan
Culinary and Hestan Smart Cooking. For more information, visit Hestan.com.


No child should go hungry in America, but 1 in 6 kids will face hunger
this year. Using proven, practical solutions, No Kid Hungry is ending
childhood hunger today by ensuring that kids start the day with a
nutritious breakfast and families learn the skills they need to shop and
cook on a budget. When we all work together, we can make sure kids get
the healthy food they need. No Kid Hungry is a campaign of national
anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.


Williams Sonoma
Lauren Tarzia, 415-616-7809