WILLIAMS SONOMA LAUNCHES FIRST HOME DECOR COLLABORATION WITH LUXURY LIFESTYLE BRAND AERIN
Expansive collection includes more than 120 exclusive products
SAN FRANCISCO–(BUSINESS WIRE)–Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is announcing the first home décor collaboration in
its 60-year history with luxury lifestyle brand AERIN. Launching today
in Williams Sonoma stores, online at williams-sonoma.com and on the
covers of both Williams Sonoma and Williams Sonoma Home catalogs on
April 4, 2017, the exclusive collection of more than 120 products
created with AERIN’s founder, Aerin Lauder, was inspired by her personal
philosophy that living beautifully should be effortless.
“Collaborating with Aerin Lauder was an exciting endeavor for our brand.
Her impeccable sense of style and love for entertaining made her an
ideal partner,” said Janet Hayes, President of Williams Sonoma and
Williams Sonoma Home. “AERIN and Williams Sonoma are both in touch with
our customers’ needs and this collection reflects them in an exceptional
way.”
The collaboration combines Williams Sonoma and Williams Sonoma Home’s
commitment to quality, craftsmanship and passion for enduring design,
with AERIN’s signature style: a classic, but modern sensibility that
imparts both ease and refinement.
“Williams Sonoma has been in my home for as long as I can remember. I am
honored to be collaborating with a brand I have admired for so long,”
said Aerin Lauder, Founder and Creative Director of AERIN. “Both AERIN
and Williams Sonoma share the same sense of style and passion for
impeccable design. I am so excited to launch this exclusive collection
offering a large variety of pieces that speak to my heritage, passion
for entertaining and love for home décor. The collaboration and design
process has been a special experience since day one and I hope the
customer loves the collection as much as I do.”
The partnership includes exclusive online content, such as a tour of
Aerin’s Palm Beach home where the catalog shoot took place, as well as
videos highlighting Aerin’s personal entertaining tips and the design
inspiration behind the collection.
Shaped by Aerin’s passion for entertaining, the assortment includes
tabletop and entertaining pieces featuring a blue and white color
palette inspired by traditional delft pottery. The collection features
ceramic dinnerware and serveware, glassware, entertaining pieces and
outdoor pillows.
The home décor offering focuses on chinoiserie florals and
coastal-inspired motifs, natural fibers such as raffia and linen and a
muted pastel color palette with gold accents. The assortment includes
pillows, bedding, hand painted cachepots and sculptural pieces,
decorative metal and ceramic objects, artwork, chandeliers and table
lamps in exclusive finishes.
The AERIN Collection will be available at all Williams Sonoma retail
locations in the U.S. and at williams-sonoma.com, with select pieces
available exclusively online. The collection will also be available at
AERIN’S retail location in Southampton, NY. Prices range from
$9.95-$3,780.
To celebrate the launch, a series of events will take place across the
nation:
-
April 6th from 7-9pm, Launch event and book signing with
Aerin Lauder at Williams Sonoma Columbus Circle in New York. RSVP for
this complimentary event by visiting: www.wscolumbuscircle-aerinlauder.eventbrite.com -
April 20th from 7-8:30pm, “Effortless Entertaining by
AERIN” event at all Williams Sonoma stores across the country.
Customers are invited to experience the collection first hand with
tips on setting a beautiful table. Guests will also create floral
arrangements and enjoy spring mocktails. -
May 10th and 11th, Aerin to participate in a
keynote speaking engagement at the LEGENDS of La Cienega design
celebration in West Hollywood, California. For more information,
visit: www.lcdqla.com/ -
June 7th from 7-9pm, Launch event and book signing with
Aerin Lauder at Williams Sonoma Dallas Northpark.
Williams Sonoma is also partnering with Architectural Digest to host a
sweepstakes, offering customers the chance to win the AERIN Collection.
The sweepstakes will take place now through May 15, 2017.
To learn more about the collection, events and sweepstakes, please
visit: www.williams-sonoma.com/aerin
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams-Sonoma is also part of
an active community on Facebook,
Instagram,
Twitter,
Pinterest,
Google+
and YouTube.
WILLIAMS-SONOMA HOME
Williams Sonoma Home started in 2004 as an extension of the Williams
Sonoma lifestyle, offering furnishings for every room in the home.
Williams Sonoma Home products are expertly designed in house at the
corporate headquarters in San Francisco. Known for authentic
craftsmanship, superior quality and enduring design, Williams Sonoma
Home has become a mainstay for consumers and design trade alike. The
brand draws inspiration from the entire spectrum of design, spanning
from traditional to modern, industrial to organic, rustic to refined,
giving customers the ability to create spaces that reflect their
personal style. Products include furniture, decorative accessories,
bedding, bath, pillows and throws, lighting, window treatments and
outdoor furnishings. Williams-Sonoma Home design specialists are
available at all Williams-Sonoma stores and provide complimentary
in-home design services to help customers bring their design dreams to
life.
ABOUT AERIN
AERIN is a global luxury lifestyle brand inspired by the signature style
of its founder, Aerin Lauder. Based on the premise that living
beautifully should be effortless, the brand develops curated collections
in the worlds of beauty, fashion accessories, and home décor. With a
passion for art, travel, fashion, and design, Aerin’s own lifestyle
serves as a focal point of inspiration for the brand. Classic, but
always with a modern point of view, every piece is created to make life
more beautiful, with a sense of ease and refinement.
Contacts
Williams Sonoma and Williams Sonoma Home
Lauren Tarzia, 415-616-7809
ltarzia@wsgc.com
or
AERIN
Jacqueline
Menda, 212-843-0446
jmenda@aerin.com
