Wilsonart Releases 19 Designs Celebrating the History of Detroit

New Virtual Design Library laminate collection, “Forgotten Detroit,”
embraces the journey of rediscovery

TEMPLE, Texas–(BUSINESS WIRE)–Once called the Paris of the West and a world-class industrial
powerhouse, Detroit was recognized as a center for great architecture
and a history of rich music. Even with the departure of the automobile
industry and rise of urban sprawl, today the city is restoring its
prominence and reclaiming its role as a vital and creative American
city. Wilsonart,
a leading manufacturer of decorative engineered surfaces for 60 years,
captures this spirit of restoration and reinvention through “Forgotten
Detroit,” a collection of 19 new designs available online through the
company’s Virtual
Design Library
.


“There is a growing appreciation for time-worn beauty; it shows
authenticity and has a sort of eccentric charm. The Collection’s new
patterns of stone, aged concrete and distressed metals all tell the
story of the transformation and rebirth of Detroit,” said Andrea Flint,
product designer at Wilsonart. “Detroit, so rich in history, is like a
phoenix and is rising from the ashes. Once shiny and new, materials
throughout the city are now corroded and oxidized creating a new beauty
of age and triumph. It’s this journey of rediscovery that inspired
Forgotten Detroit.”

The 19 new designs in the Forgotten Detroit Collection are inspired by
unique aspects of the city.

The Brush Park neighborhood in a Fine Velvet Textured Finish –
illustrating the elegance of aging Victorian style mansions:

  • Brush Park Statue (Y0366-38): time-worn large-scale soapstone
    in cool, dark grey
  • Brush Park Column (Y0367-38): distressed large-scale soapstone
    in a warm clay color
  • Brush Park Fountain (Y0368-38): distressed large-scale
    soapstone in a cool clay color
  • Brush Park Slate (Y0369-38): deep slate grey large-scale
    soapstone worn by the elements

The historic Arden Park neighborhood showcased in an Antique Finish –
flaunting green, grassy lawns, flowering trees and sprawling homes:

  • Arden Park Carrera (Y0371K-22): large-scale abstract white
    marble with grey movement that creates depth
  • Arden Park Marble (Y0372K-22): large-scale abstract black
    marble with white veining throughout

The sidewalks of the historic Eastern Market featuring a smooth Matte
Finish – capturing the bustle of the largest public market district in
the U.S.:

  • Dubois St. Concrete (Y0373-60): dark charcoal and black
    large-scale form wood concrete
  • Mack Ave. Concrete (Y0374-60): cool grey large-scale pressed
    form wood concrete
  • Hale St. Concrete (Y0375-60): warm grey large-scale pressed
    form wood concrete

The budding Milwaukee Junction neighborhood, where Ford’s first Model T
was made, is paired with an Antique Finish – given character through
unique, but aging, architecture:

  • Milwaukee Jct. Steel (Y0394K-22): large-scale distressed steel
    in warm mid-tone grey with bits of rust and white throughout
  • Milwaukee Jct. Copper (Y0395K-22): large-scale rusty steel in
    tonal copper
  • Milwaukee Jct. Zinc (Y0396K-22): large-scale cool grey steel
    with varied shades of rust throughout
  • Milwaukee Jct. Rust (Y0397K-22): rust and grey mingle with bits
    of white throughout in this large-scale steel
  • Milwaukee Jct. Oxide (Y0398K-22): distressed deep grey oxidized
    steel

Old Celluloid film clippings in a Fine Velvet Textured Finish – like
those found in theatres throughout Detroit:

  • Detroit Black and White (Y0399-38): dimensional tone on tone
    small-scale pattern
  • Detroit Reel (Y0401-38): small-scale dimensional pattern in
    cool greys
  • Detroit Film (Y0402-38): small-scale dimensional pattern in
    sepia
  • Detroit Celluloid (Y0403-38): warm tonal copper colored
    small-scale pattern

Concrete in a Fine Velvet Textured Finish – reflecting the foundation on
which Detroit is being rebuilt:

  • Detroit Concrete (Y0461-60): large-scale hand troweled concrete
    in a traditional warm grey

“The new designs have such a range of depth and diversity. The truly
unique inspirations behind each pattern reflect the spirit of what
Detroit once was, what it is now and where it may be heading,” adds
Flint.

The Forgotten Detroit Collection is now available online as part of the
“Materials” category of the Wilsonart®
Virtual Design Library
, an evolving, curated collection of laminates
available in just 2-3 weeks from order.

About Wilsonart
Wilsonart, a world leading engineered
surfaces company, is driven by a mission to create surfaces people love,
with service you can count on, delivered by people who care. The company
manufactures and distributes High Pressure Laminate, Quartz, Solid
Surface, Coordinated TFL and Edgebanding and other engineered surface
options for use in furniture, office and retail space, countertops,
worktops and other applications. Operating under the Wilsonart®,
Resopal®, Polyrey®, Arborite®, Lamin-Art®, Ralph Wilson® and Durcon®
brands, the company continuously redefines decorative surfaces through
improved performance and aesthetics. For more information, visit www.Wilsonart.com
or connect with us on Facebook,
Twitter
and Instagram.

Contacts

For Wilsonart:
Veronica Hunt, 213-929-2689
Veronica.Hunt@padillacrt.com
or
Tammy
Weadock, 254-207-3444
Tammy.Weadock@wilsonart.com