Yahoo! Inc. (Nasdaq: YHOO), the premier digital media company, today
Latina – a home for bicultural Latina lifestyle content, within
Yahoo! Shine, a top site for womens lifestyle content in the U.S. with
more than 34 million unique visitors a month*.
Shine Latina takes a unique look at womens interests and approaches
them with content in English, with nods to Hispanic cultural identity.
The site – created by and for bicultural Latinas – brings Hispanic women
together to share insights, spark conversations and build a community.
From news, lifestyle, food and beauty topics to parenting, career, and
relationship advice, Latinas of various ages will be able to find
quality original content, videos and recommendations they can relate to
at a personal level and truly relevant to their tastes, cultural
background and heritage.
Shine reaches 3.57M U.S. Hispanics every month, more than any other
Hispanic site, said Javier Garcia, general manager of Yahoo!s U.S.
Hispanic business. By offering culturally-relevant original content in
Shine produced by our bicultural editorial team we aim to form deep
emotional connections with bicultural Latinas at an unprecedented scale.
Hispanics are the fastest growing demographic in the U.S., accounting
for 16% of the nations total population with more than 50.5 million
Latinos in the country.** With more than 23.77 million unique Hispanic
users per a month, Yahoo! is a top digital media destination for U.S.
A Yahoo! Insights study on Minorities Online concludes that bicultural
Hispanics prefer a culturally targeted approach versus a language driven
approach when navigating the digital media. As such, Yahoo! continues to
strengthen both Spanish-language content on Yahoo! en Español and
program relevant English content for Latinos across Yahoo!s leading
Since its launch in 2008, Yahoo! Shine has established itself as a
source of quality content for women, becoming a forum where real women
share their experiences and tips for better living and emerging as the
largest stand-alone site within the womens lifestyle category. Shines
blogging platform has over 5,000 contributors and is backed by a
community of over one million fans on Facebook. One of the largest
drivers on Yahoo! Shine is original video programming. Most recently,
Yahoo! launched The Shine, which features topical newsmakers,
celebrities, the Editors of Yahoo! Shine, and moms from all over the
country tackling the latest trends in parenting, fashion, beauty,
relationships, health, careers, personal finance, home decor, and food.
Yahoo! Shine is already an indispensable resource for over 34 million
users every month. We are confident that Shine Latina will soon grow a
loyal following and become a staple in many Hispanic womens daily lives
who will find their voice through this new site, added Javier Garcia.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!’s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).
* Source: comScore Media Metrix, US, April 2012
**Source: eMarketer Hispanics: Demographic Profile and Marketing
Approaches, October 2011
***Source: comScore Hispanic Ad-Focus, April 2012