Yext, the leading location information software company, today announced that they are partnering with YaSabe, the leading provider of local information for US Hispanics, to improve local search quality for Latino audiences. Yexts PowerListings gives businesses the ability to collect and manage their local content and distribute that content across the PowerListings Network. This network is made of more than 50 local search engines, apps and mapping sites and reaches more than 150 million unique customers monthly, now including nearly a million Latino customers who use YaSabe monthly.
YaSabe is the largest source of local business information online that caters to Latino consumers. Its content and technology platform lets local business information appear in results for searches in both English and Spanish to help users find exactly what they are looking for. YaSabe is designed specifically for the cultural needs of this diverse Latino population to provide an immediate and culturally relevant context for businesses.
By using the Yext platform, businesses can now share accurate and rich location information that will appear on YaSabes results – from photos and to updated hours – with context designed for the audience. In addition to the other sites in the PowerListings Network, Yext customers can now keep their information up to date on YaSabe with the click of a button.
Our users come to YaSabe because we provide useful and relevant the information said Zubair Talib, CEO of YaSabe. US Latinos are the fastest growing consumer segment in the U.S, they are tech-savvy and are out-spending non-Latino consumers on many local products and services, so its important that local businesses share correct and complete information – and Yext makes it easy for businesses and supplies the best possible results for our users.
No matter the site, or the language, customers searching locally should be able to find what they are looking for, said Howard Lerman, Yext CEO and Co-Founder. Were excited to offer access to Hispanic consumers, the fastest growing consumer demographic in the country, through our partnership with YaSabe as part of the PowerListings Network.
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Yext (http://www.yext.com) is the location information software that businesses trust to collect, manage, and distribute their location information everywhere. With the PowerListings Network of over 50 publishers, businesses can instantly update their listings and reach more than 150 million potential customers every month. For more information about Yext visit www.yext.com.
YaSabe is Americas largest and fastest growing local search destination for businesses, coupons and jobs that cater to Hispanic consumers. YaSabe has connected millions of users to online listings, cultural content and community-sourced information. For content publishers and advertisers, YaSabe provides partnership possibilities with syndicated content, revenue opportunities, and access to expanded Hispanic audiences. Offering a fully bilingual interface, including personalized email responses from local experts, YaSabe grew 800% in 2012, and receives millions of unique visitors annually. For more information visit www.yasabe.com.