YP Shows Support to Small Business Saturday® and Celebrates Local Businesses Across the U.S.

LOS ANGELES–(BUSINESS WIRE)–YP℠, a leading local marketing solutions provider, today announced its
participation in this year’s Small Business Saturday, taking place on
November 28th. Small Business Saturday is a day dedicated to
strengthening the community by supporting local small businesses.

As a champion for connecting local businesses with consumers, YP
recognizes the importance of supporting small businesses across the
country, the jobs they help create, and the culture they instill in
local communities. YP works with local businesses to help them get found
by establishing a digital presence, promote their business and expand
their audience.

“Shopping small sensitizes us to the uniqueness and vibrancy of our
local communities. This campaign fits perfectly with YP’s mission to
help local businesses and communities grow,” said Allison Checchi, Chief
Marketing Officer of YP. “We help take one of the many burdens –
marketing – off the shoulders of these local business owners so they can
leverage YP’s expertise and spend more time running their business.”

Created by American Express in 2010, Small Business Saturday serves as
the ceremonial kickoff to the holiday shopping season for small
businesses across the United States. In 2014, nearly 3,000 Neighborhood
Champions rallied local businesses and created events and activities to
drive shopping at small businesses around the country. The day was also
championed by elected officials in all 50 states and Washington, D.C.,
including President Obama.

Merchants and consumers can learn more about Small Business Saturday and
how to get involved by visiting ShopSmall.com
and the official Small Business Saturday Facebook page.

Also celebrate local businesses by following the Make Every Day Local℠
campaign at makeeverydaylocal.com
and using the hashtag #MakeEveryDayLocal on Facebook and Twitter.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated
to helping local businesses and communities grow. YP’s flagship consumer
brands include the popular YP℠ app and YP.com, which are used by more
than 70 million visitors each month in the U.S. (Internal Data,
September 2015). YP solutions include online presence, local search,
display advertising, direct marketing and print directory advertising.
YP solutions and services are backed by thousands of media consultants
and customer service professionals in local markets across the U.S. with
relationships spanning nearly half a million advertisers. For more
information on YP, visit us at http://corporate.yp.com.
Follow us on Facebook: https://www.facebook.com/ypforbusiness
and on Twitter: @ypforbusiness.

ABOUT SMALL BUSINESS SATURDAY

November 28th marks the sixth annual Small Business Saturday,
a day to support the local businesses that create jobs, boost the
economy and preserve neighborhoods around the country. Small Business
Saturday was created in 2010 in response to small business owners’ most
pressing need: more customers.

Contacts

YP
Barrie Rosen
646-679-3669
brosen@yp.com
or
American
Express
Heather Norton
212.640.0496
heather.a.norton@aexp.com

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