Radio reaches majority of Hispanics weekly

Over 244 million Americans tune into radio programs each week, according to a report by Nielsen, and over 71 million of these listeners are African…
Radio reaches majority of Hispanics weekly

Study: More Hispanics listening to radio. (Shutterstock)

Over 244 million Americans tune into radio programs each week, according to a report by Nielsen, and over 71 million of these listeners are African American and Hispanic.

SEE ALSO: Nielsen study describes power of the Hispanic consumer

These findings reveal that radio plays an important part in the everyday lives of Hispanics in the U.S. Here are some of the key facts recognized by the study:

1) 40 million Hispanics listen to the radio every week.

2) Over 93 percent of all Hispanics in the U.S. are reached by radio every week.

3) A majority of Hispanic listeners are men, with 53 percent versus 47 percent ratio of male listeners to female listeners.

4) Hispanic listeners spend over 12 hours each week with the radio.

5) The primary radio formats that Hispanic listeners choose are Mexican regional channels.

6) Most radio listenership happens during midday between 10AM-3PM.

7) According to a Pew Research study, over 80% of Hispanic adults get at least some of their news on English media like print, internet, and radio. This is possibly due to the stall in Hispanic migration over recent years and the increase of U.S. born Hispanics.

This growth in national radio listenership is significant, increasing from 243.7 million in March 2013 to 244.4 million current listeners. The increase in listeners is likely due to the numerous media choices available to consumers that make radio easily accessible, such as smartphones, tablets, and computers.

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