7UP today announced an inaugural partnership with Alianza de Futbol, the
premier Hispanic soccer scouting program in the United States, to launch
the 7UP Sueño Alianza soccer tryout series. This premier series of
tryouts are designed to give up-and-coming soccer stars the chance to
fulfill their dreams of playing collegiate or professional soccer.
7UP will sponsor a series of Sueño Alianza tryouts for players under age
19 born in 1993-1999 (U-19 and U-14) in 10 cities across the nation. The
tryouts begin in Phoenix on April 28-29, followed by Houston (May 5-6);
El Paso, Texas (May 26-27); Denver (June 9-10); New York (June 16-17);
Atlanta (June 23-24); Dallas (June 30-July 1); Chicago (July 21-22); Los
Angeles (July 28-29 and Aug. 4-5); and San Francisco (Aug. 11-12 and
Aug. 18-19). This title sponsorship of Sueño Alianza, which loosely
translates to English as Alliance for Dreams, demonstrates the brands
commitment to youth empowerment and success.
Like Alianza de Futbol, we recognize that soccer is more than a sport
for the Hispanic community, its a way of life, said Dave Falk,
director of marketing for 7UP. These tryouts will give outstanding
young soccer players the chance to make their dreams of playing soccer
professionally come true.
In select markets, 7UP will partner with non-profit Good Sports to
donate $4,000 worth of new sports equipment to local teams and sports
organizations to ensure that local teams have the tools they need to
stay active. These donations are made possible through Lets Play, a
community partnership led by Dr Pepper Snapple Group to get kids and
families active nationwide.
Each 7UP Sueño Alianza tryout weekend offers the opportunity for U-19
and U-14 soccer players to try out on Saturday for one of 20 slots to
play in a game the following day to showcase their skills for talent
scouts. Standouts from local tryouts showcases will have the chance to
advance to an all-expenses paid trip to the Alianza national all-star
showcase week in San Francisco and the chance to play in front of the
best scouts from Mexico and the United States.
The best players selected by the scouts from the Alianza national
all-star week will travel to Mexico to test their skills in the best
teams from Mexico later in the year. In the past four years, more than
22 Sueño Alianza players have signed professional soccer contracts and
received academic scholarships for college.
7UP Sueño Alianza tryouts will take place on Saturdays during each city
stop and are free to the public. 7UP will also host additional free
family-friendly activities throughout the weekend. For more information
on upcoming 7UP Sueño Alianza tryouts, visit the Facebook page at http://www.facebook.com/alianzadefutbol
where U-19 and U-14 players can register to try out for 7UP Sueño
7UP is one of many flavorful brands in the beverage portfolio of Dr
Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is The
Uncola®. 7UP is available in regular and diet varieties, as well as
Cherry 7UP Antioxidant and Diet Cherry 7UP Antioxidant. DPS is a leading
producer of flavored soft drinks, marketing 50-plus beverage brands
across North America and the Caribbean. For more information on 7UP,
About Alianza de Futbol
Alianza de Futbol Hispano, created by BRC Group LLC, is the leading
organization in the United States dedicated to the support and
development of amateur Hispanic soccer. Through tournaments like Copa
Alianza, Verizon Copita Alianza clinics and professional scouting
programs, Alianza de Futbol Hispano gathers and promotes young
amateur players talent, giving them the opportunity to make their
dreams come true.
Alianza de Futbol Hispano and its corporate partners have reached
a community of hundreds of thousands of Hispanic families and soccer
players. To date, more than a million Hispanic consumers have played an
important part in the events produced by BRC Group LLC.