A Simple, Nature-Inspired Breath of Fresh Air, New Febreze One is a Two-in-One Odor Elimination Innovation That Doesn’t Stink

Febreze Introduces the First and Only Air Freshener Spray That
Provides a Light Mist in a Refillable Package, Helping Americans
Everywhere Breathe Easier

CINCINNATI–(BUSINESS WIRE)–Life is full of the scents we love. Fresh cut flowers, home cooked
meals, and even the familiar smell of your childhood bedroom. But for
every pleasant parfum that graces your home, there’s an unpleasant odor
lingering nearby. The kale chips you left in the oven a bit too long,
the stench of your beloved pup after a run in the park, and possibly
worst of all, your high-end but super sweaty yoga mat rolled up in the
hall and left out for your entire family to inhale.


Thankfully, new Febreze ONE is here with its unique two-in-one formula
that gently cleans away odors in the air and on fabrics with
nature-inspired, simple ingredients and a light fragrance. Containing
Febreze’s new OdorClear™ technology, Febreze ONE includes the same odor
elimination power as other Febreze products, with specific product
attributes that include:

  • First of its kind air freshener that contains no aerosols enabling no
    dyes and no heavy perfumes
  • First and only air freshener spray that provides a light mist in a
    refillable package
  • A unique two-in-one formula that gently cleans away odors in the air
    and on fabrics

By also leveraging Flairosol sprayer technology, Febreze ONE produces an
ultra-fine mist without the use of aerosols, leaving behind nothing but
a light, fresh, simple scent.

To celebrate the launch of New Febreze ONE, Candice Kumai, celebrity
chef, wellness journalist and five-time best-selling author led a group
of attendees through a cooking demonstration today at Home Studios in
NYC. Her recipes were a series of quick, healthy dishes for those who
want to simplify life, incorporating creative elements from the
single-note, inspired-by-nature scents of New Febreze ONE: Bamboo,
Orchid and Mandarin.

“Who doesn’t want to simplify life a little?” said Candice Kumai.
“Febreze ONE is an easy way to clean away odors in the air and on
fabrics with one simple step! I use it to freshen up my kitchen and
living room area. When throwing dinner parties, before guests arrive, it
makes my life easy, clean and refreshed!”

For a simplified clean with the same great odor elimination you trust,
try new Febreze ONE. For more information regarding Febreze ONE and
other Febreze product offerings, please visit Febreze.com.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air
with the launch of Febreze®, known today as the preeminent brand for
providing a fresh, clean scent and eliminating odors from fabrics and
the air.

Febreze® boasts a line of products with freshness capabilities that
range from ridding of pet odors and tackling sweat stink to decorating
the home with scent and freshening on the go. Febreze® continues to be
one of the fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market. Fresh air is an essential and
basic human right, and that the air we breathe can give us “fresh
starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

MEDIA:
Citizen Relations
Becky Harding (US)
212-613-4914
rebecca.harding@citizenrelations.com