New Television Spots to Launch August 1, 2016
ORANGE, Calif.–(BUSINESS WIRE)–American
Advisors Group (AAG), the leading reverse mortgage lender
in the nation, today announced the premiere of its new television
commercial campaign starring the company’s new national spokesperson,
Emmy and Golden Globe award-winning actor Tom
Selleck. The commercials began running today across cable
and national networks including ABC, NBC and CBS.
The announcement comes as AAG unveils a fresh new marketing strategy
that aims to correct common misperceptions head-on about reverse
mortgage loans and also explain why home equity should be considered as
another source of income in the retirement planning process. The first
commercial airing this week is a :120 second spot entitled, “Too Good to
be True,” and will be followed shortly by two additional commercials.
All of the ads will come packaged as both :60 and :120 second spots.
AAG collaborated with agency partner Siltanen
& Partners Advertising on the new campaign, taking a fresh new
approach that is visually more dramatic and compelling than with past
commercials. Along with the ads, AAG has debuted a new tagline,
“Bringing Stability to Your Retirement,” and created a new,
comprehensive information kit that explains how home equity may be used
in retirement planning.
“The spots show what we’ve known all along – that Tom Selleck connects
extremely well with the camera, straight into America’s living rooms.
And you’ll feel that within the first few frames of the ad,” stated
Teague McGrath, chief creative officer for AAG. McGrath explained,
“Stylistically speaking, we’ve taken more of a cinematic approach to
draw attention to the message that reverse mortgages are more than they
used to be, now offering greater financial security with new guidelines
and policies in place.” McGrath continued, “Once you see the new spots
featuring Tom, I believe you’ll agree … reverse mortgage loans never
looked so good.”
With the naming of Selleck as its new spokesperson, AAG is working to
increase awareness among senior American homeowners that home equity
should be considered as part of a comprehensive retirement planning
According to Reza Jahangiri, chief executive officer for AAG, “The
traditional approach to retirement planning – savings, Social Security
and pension plans – is likely not enough for the more than 55 percent of
Americans whose primary asset is home equity.” He continues, “We feel
passionately that Tom Selleck is the voice Americans can trust to
explain how a reverse mortgage can help fund longevity.
A link to the “Too Good to be True” :120 second commercial may be found here.
American Advisors Group (AAG) is the nation’s leader in reverse mortgage
lending. We are dedicated to helping American seniors convert a portion
of their home equity, a largely untapped asset, to help fund their
AAG holds an A+ rating by the Better Business Bureau, has a 96% customer
satisfaction rating and is a proud member of the National Reverse
Mortgage Lenders Association (NRMLA). To learn more about American
Advisors Group and reverse mortgage loans, please visit the company’s
website at www.aag.com,
and on Twitter.
American Advisors Group (AAG)
Laura Turtzer, 949-751-4481