Ace Metrix Expands Creative Effectiveness Platform with Syndicated Spanish Language Service


Metrix™, the new standard in analytics for television and video

advertisers, today introduced Ace Metrix VIVA™, a key addition to its

growing product portfolio that allows advertisers to access creative ad

performance data for their Spanish language ads, as well as those of

their competitors.

“The top 50 brands are directing an average of 13 percent, and upwards

of 34 percent of their annual ad spend on Spanish language creative. We

believe there is a significant need for high quality advertising

analytics for the Hispanic market, which Ace Metrix is uniquely suited

to serve,” said Peter Daboll, CEO of Ace Metrix. “With Ace Metrix VIVA,

our clients can now access the same competitive insights and detailed

data for both English and Spanish ads.”

This product introduction follows the recent announcement of Ace Metrix

TARGET™, the game-changing service which allows marketers to enhance

their Ace Metrix LIVE™ intelligence with much more granular targets. Ace

Metrix VIVA is the first in a series of syndicated TARGET solutions

providing the same depth of analytics and comparability of data for

Spanish language ads.

Ace Metrix uses rigorous screening to isolate primarily Spanish speaking

individuals and survey them in their native language. Respondents are

able to provide open-ended, qualitative feedback. Data is accessible via

the same Ace Metrix LIVE user interface and available via the mobile

applications, providing clients with the highest level of usability and


About Ace Metrix VIVA

Ace Metrix VIVA™ is the Spanish language service leveraging the same

methodology and survey used for our general population English flights.

While many firms can conduct individual ad tests, only Ace Metrix can

provide the competitive context associated with other Latino creative,

and the comparability of data across the entire English and Spanish

landscape. Results are available within the same Ace Metrix LIVE™ user

interface, enabling clients to determine the effectiveness across both

audiences, providing relative and absolute results. Our database of more

than 16,000 ads includes Spanish ad results from many of the world’s

leading brands, and across many categories including Automotive, Candies

& Snacks, Financial Services, Insurance, Packaged Goods, Retail, and

Video Games.

With Ace Metrix VIVA, marketers are now, for the first time, are able to:

Learn more about all of the services available from Ace Metrix at

About Ace Metrix

Ace Metrix is the new standard in television analytics, dedicated to

delivering better, faster, and more cost-effective solutions for

evaluating video advertising within competitive context. Through the Ace

Metrix LIVE™ platform, companies can now access timely, actionable data

wherever, whenever they need to, enabling real-time advertising campaign

optimization. Combining leading edge technology and patent pending

methodology, Ace Metrix is revolutionizing the way marketers measure

themselves and their competitive landscape. The company is privately

held and is backed by leading venture capital firms and industry leaders

including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog

Ventures, and WPP.

Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.

Note: Ace Metrix, Ace Metrix LIVE, Ace Metrix MOBILE, Ace Metrix TARGET,

Ace Metrix VIVA and Ace Score are trademarks of Ace Metrix. Other

trademarks are property of their respective owners.