Aging in Place Demand Drives Expansion of In-Home Care Franchise in Cleveland

BrightStar Care to Introduce Seven New Locations to Meet Growing
Trend; Searches for Qualified Franchise Partners

CLEVELAND–(BUSINESS WIRE)–Local entrepreneurs seeking to run a business that makes a difference in
the lives of Cleveland families will soon have to look no further. BrightStar
Care
, a national franchise specializing in providing the highest
quality skilled medical and non-medical in-home care services, has seven
new territories available in the Cleveland market.

In 2014, the number of Cleveland residents over the age of 65 was more
than 12 percent of the total population, proving there is a clear demand
to provide quality in-home care services to those choosing to age in
place. This staggering statistic, which is prevalent across the U.S., is
contributing in large part to the rapid growth of BrightStar Care and
its active development plans, including Cleveland.

“The aging demographics in Cleveland coupled with the fact that there is
an undeniable need for quality in-home care services, makes this
community an exciting development region for BrightStar Care,” said
Anthony Padulo, Executive Vice President of International and Domestic
Franchise Development. “We are eager to find local business leaders to
bring unparalleled, quality homecare services to the area.”

Each BrightStar Care location serves an average of 70 families and
employs 70 RNs, therapists, LPNs, CNAs, and HHAs as part of their care
staff. BrightStar Care currently has a successful franchise location
open and operating in South Dayton/Warren County/West Chester. Owner Pat
Luers joined the BrightStar Care system in 2009 and previously held a
variety of sales and marketing roles within different industries outside
of healthcare. Luers did not want to be 60-years-old looking back at his
business career and realize that he made no real impact; therefore,
BrightStar Care provided the perfect opportunity to get involved in a
business that takes care of people.

“There is so much information to know about the healthcare industry and
when you don’t have time to research every little piece, BrightStar Care
corporate is there to do the heavy lifting and are always implementing
new technology and coming up with innovative practices that are
beneficial to the business,” said Luers. “BrightStar Care wasn’t just
looking to sell me a franchise, they were looking for the right person
to own the franchise and I felt good about that. This was far different
from any other opportunity I was looking for and the brand as a whole
was so much more organized and had so many more resources. Not to
mention that the industry itself seemed and proved to be growing.”

In its search for qualified applicants to expand the brand in Cleveland,
BrightStar Care is looking for educated men and women who are
self-motivated and have a high level of business acumen. Prospective
franchisees must have the ability to manage and lead a team but are not
required to have a healthcare background. It is important to note that
qualified prospects must have liquid assets of $100,000 and a net worth
of $500,000.

“The great thing about our franchise model, training, and support, is
that you don’t have to have previous healthcare experience,” said
Padulo. “The majority of our incoming franchisees don’t come from the
healthcare field. We’re looking for business managers who have a strong
passion for our business, and an appreciation for providing a high
quality service.”

BrightStar Care offers both medical and non-medical private duty home
care services, as well as medical staffing and each BrightStar Care
location employs a full-time Registered Nurse Director of Nursing who
tailors unique, personalized plans of care for each client and oversees
a professional care team of well-qualified, experienced caregivers. The
company began franchising in 2005, and has since grown to a $335 million
company with more than 300 locations nationwide with plans to add
another 50 new franchise units across the U.S. in 2016.

For more information about franchising in the Cleveland and BrightStar
Care, please visit http://www.clevelandhomehealthcare.com/.

About BrightStar Care

Based in Chicago, BrightStar Care is a national private duty home care
and medical staffing franchise with more than 300 locations that can
provide medical and non-medical services to clients within their homes,
as well as supplemental care staff to corporate clients. BrightStar Care
professional nurses and caregivers deliver expert, compassionate, and
personal care 24 hours a day, seven days a week. Each BrightStar Care
location is required to pursue Joint Commission Accreditation.
BrightStar Care received The Joint Commission’s Enterprise Champion for
Quality award in 2013, 2014, and 2015, and is committed to having each
of its agencies comply with Joint Commission standards. BrightStar Care
uses the nationally known patient satisfaction survey company Press
Ganey to measure client satisfaction and is proud that nine out of 10
clients would recommend BrightStar Care to a friend or family member.
For more information on BrightStar Care please visit www.brightstarcare.com;
to find out more about BrightStar Care Franchising, visit www.franchise.brightstarcare.com/.

Contacts

Fishman Public Relations
Julianne Kennelly, 847-945-1300
jkennelly@fishmanpr.com