Alabama Teen Wins Tread Wisely™ Teen Driver and Tire Safety Contest on Instagram

FINDLAY, Ohio–(BUSINESS WIRE)–Dontay Muhammad, 19, of Hartselle, Ala., has been selected as the winner
of an Instagram contest sponsored by Cooper Tire and the National
Organizations for Youth Safety (NOYS) as part of their new Tread Wisely
teen driver and tire safety campaign. As the winner, Muhammad will
receive a new set of four Cooper tires.


The Tread Wisely contest asked teens to get creative and snap a photo of
themselves with their tires and upload the photo to Instagram using
#TreadWisely1. The goal of the effort was to prompt young people, ages
15 to 25, to be more aware of their tires and to learn how to properly
maintain them, enhancing safety on the road. More than 300 entries were
received, and per contest rules, one winner was randomly selected from
among the first 200 entries.

“I learned about the Tread Wisely program and contest from my mom,” said
Muhammad. “I was excited to enter, so I asked her to take my picture
kneeling next to one of my tires. Tires are one of the most important
parts of a car. It takes me almost an hour to drive to school, so I need
tires that will get me to school and back home safely. Since I drive a
lot every day, I’m really happy about winning a new set of tires.”
Muhammad added that because he owns a vehicle and has a passion for
driving, he understands the importance of checking his tire pressure and
doing overall maintenance regularly.

“We are proud to have established Tread Wisely as our signature
philanthropy cause at Cooper Tire,” said Anne Roman, Vice President of
Communications & Public Affairs for the company. “Car crashes remain a
leading cause of death for teens and young adults, and it is important
to address this issue by using social media and other methods to reach
them directly with safety messages delivered on the channels they are
using daily. It was exciting for Cooper and NOYS to see hundreds of
entries in the Tread Wisely Instagram contest as awareness of the role
that tires play in overall driver safety is critical. After all, tires
are the only thing connecting drivers and their cars to the road,” she
said.

More information is available at www.TreadWisely.org.
Young people are encouraged to join and continue the discussion about
driver and tire safety taking place on Facebook, Instagram, and Twitter
at www.facebook.com/treadwisely1,
www.instagram.com/treadwisely1
and www.twitter.com/treadwisely1.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car and light truck tires. Cooper and
its subsidiaries also sell medium truck, motorcycle and racing tires.
Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the world. For
more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire
or www.twitter.com/coopertire.

About National Organizations for Youth Safety (NOYS)

NOYS was originally founded as the Traffic Safety Collaboration, and for
its first 10 years was supported by funding from government agencies,
including the Department of Transportation. In 2005, NOYS became a
501(c)(3) organization and incorporated as the National Organizations
for Youth Safety. It has since grown to include over 80 national member
organizations. NOYS continues to maintain a strong focus in traffic
safety with support from government and business and industry, and has
expanded to include other safety areas such as injury prevention,
substance abuse prevention, and violence prevention.

Contacts

Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
mrrehbein@coopertire.com
or
NOYS
Tiffany
Aurora, 202-760-0200
taurora@noys.org