Alex Hunter Impresses With More Than 124 Million Matches Played and 164 Million Goals Scored in the First Month of The Journey in FIFA 17

The All-New Cinematic Story Mode Has Been Played in More Than 180
Countries and Soon Adds Five New Languages

Fans Can Now Qualify for The EA SPORTS FIFA 17 Ultimate Team
Championship Series

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic
Arts Inc.
(NASDAQ:EA) announced EA SPORTS™ FIFA 17 The Journey was
played at a rate of more than 178,000 matches per hour from September
24, 2016 to October 24, 2016 on Xbox One, PlayStation 4 and PC*. That
equates to 124 million matches in that month, with Alex Hunter scoring
more than 164 million goals over the course of those matches by players
in more than 180 countries. Currently available in English with
subtitles in several languages, The Journey will be able to be
played in French, German, Italian, Spanish, and Mexican Spanish this
fall via a title update**.

See more about the story of The Journey in FIFA 17 in this infographic.

The Journey inspires fans to live their story on and off the
pitch as Alex Hunter, the Premier League’s next rising star. Alex’s
story is impacted by performance in matches and decisions made by fans
off of the pitch, like selecting which of the twenty Premier League
clubs Alex signs with to begin his professional career. With a record 20
League titles, Manchester United has been the fan-favorite with 18% of
players selecting the Red Devils. Liverpool FC (11%), Leicester City
Football Club (11%), Arsenal (10%), and West Ham United (8%) round out
the top five. No matter the club, there’s been no shortage of silverware
for Alex Hunter, with fans winning more than 560,000 Premier League
titles and more than 1 million FA Cup titles.

“It’s absolutely incredible to see the number of people engaging with The
,” said Adetomiwa Edun, the lead actor who plays Alex Hunter
and was on location filming today at EA Vancouver. “The social media
response has been phenomenal – to have fans shouting out for Alex during
big football matches has been surreal – I can’t wait to see where Alex’s
journey leads next.”

The Journey helped to engage 20% more players in FIFA 17
in its first week than FIFA 16 did in the same timeframe last
year, and other modes are also seeing high engagement. More than 366
million matches have been played in FIFA 17 Ultimate Team™ across
all platforms combined, with fans experiencing new events like FUT
Ones to Watch
and new competitive ways to play like FUT
November marks the first month fans will be eligible to
qualify for EA SPORTS FIFA 17 Ultimate Team Championship Series***,
part of a full season of competitive gaming within FIFA 17. For
more information on the EA SPORTS™ FIFA 17 Ultimate Team™
Championship Series
click here.

EA SPORTS FIFA 17 is now available on Xbox One, PlayStation®4,
PC, Xbox 360, and PlayStation®3*. Fans can learn more about new
gameplay features of FIFA 17
by visiting the website, and
becoming an EA SPORTS FIFA Insider. Fans can also join the EA
community on Facebook,
and Instagram.
The game is rated E for Everyone by the ESRB.


**Internet connection required.

***Qualification for the EA SPORTS FIFA 17 Ultimate Team Championship
Series is only available to eligible players on Xbox One and PlayStation
4. No other platforms and consoles are supported for qualification.
Residence in eligible countries required. Final terms and structure
subject to change. See OFFICIAL
for full details at

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, and EA SPORTS

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at

EA, EA SPORTS, Origin, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, Ultimate Team and Battlefield are trademarks of Electronic Arts
Inc. and its subsidiaries. John Madden, NFL, PGA TOUR, NHL, NBA, UFC and
FIFA are the property of their respective owners and used with


Electronic Arts Inc.
Jino Talens, 650-628-9111
PR Manager
Hilderbrand, 407-386-4246
Senior Publicist