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Amazon.com Introduces eBooks Kindle en Español, a Kindle Store with the Largest Selection of Spanish-Language Bestsellers Available Anywhere in the U.S.

(NASDAQ: AMZN) – Amazon.com, Inc. today announced a new Spanish-language

eBook store within the Amazon.com Kindle Store, “eBooks Kindle en

Español” (www.amazon.com/tiendakindle),

along with additional features specially implemented for U.S.

Spanish-speaking customers like extensive help pages, and phone and

email customer support in Spanish. U.S. customers can now shop for

Spanish-language books in the new store on Amazon.com, or set any Kindle

device to access a customized shopping experience designed for books in

Spanish. eBooks Kindle en Español offers customers the most

Spanish-language bestsellers, as measured by Nielsen, including “El

Alquimista” by Paulo Coelho, “Cien años de soledad” by Gabriel García

Márquez and “Juegos del Hambre” by Suzanne Collins. The store has over

30,000 titles in total, including the exclusive nonfiction work, “El

Libro de los Manuales,” from iconic Brazilian author Paulo Coelho, the

best-selling Spanish-language author of all time on Amazon.com. The

store also includes books from Nobel Prize winners Gabriel García

Márquez, Camilo Jose Cela and Mario Vargas Llosa, popular titles from

best-selling authors such as Julia Navarro, Carlos Ruiz Zafón and Isabel

Allende, over a thousand free classics in Spanish, and exclusive Kindle

Singles in Spanish. In addition to the new Spanish-language eBook store,

the new $79 Kindle and many free Kindle reading apps can be easily

customized for complete Spanish-language reading and navigation,

including popular highlights and other social features.

“We’re excited to introduce Spanish language storefronts on all Kindles,

as well as a dedicated store for our Spanish-speaking customers in the

U.S.,” said Russ Grandinetti, Vice President, Kindle Content. “We expect

our Spanish-speaking customers to enjoy both the newly-added books in

Spanish, and the improved shopping and reading experience—including

dedicated customer service in Spanish—that we’ve added to eBooks Kindle

en Español. And we’re looking forward to continued expansion of our

store for Spanish language readers around the world.”

eBooks Kindle en Español includes:

“As one of the first authors to make my work available digitally, and an

author whose entire catalog is available digitally, I’m very excited

that my Spanish-speaking audience will now be able to buy my books in

the Kindle Store with this improved experience,” said Paulo Coelho. “I

believe that many more people will have access to great stories from

diverse authors with this improved digital experience, and Kindle

readers will also now get to read my new work, ‘El Libro de los

Manuales,’ available exclusively in Spanish from the Kindle Store. I am

grateful to all of my Hispanic readers in the United States for their

ongoing support to my entire canon.”

“Humankind needs stories the way it needs oxygen and the impact of

ebooks is formidable and is transforming the entire book industry, as

well as readers,” said internationally best-selling author Isabel

Allende.

Independent authors and publishers can also use the KDP website (http://kdp.amazon.com)

and select “Spanish” to make their books available in the eBooks Kindle

en Español store, as well as more than 100 countries worldwide, while

continuing to own the rights to their books.

Kindle books are “Buy Once, Read Everywhere” with free Kindle reading

apps available for the most popular devices and platforms, including

iPad, iPod touch, iPhone, PC, Mac and Android-based devices. Amazon

Whispersync automatically syncs your place across all devices, so you

can pick up reading where you left off. Plus, with Kindle Worry-Free

Archive, books you purchase from the Kindle Store, and any notes or

annotations you create, are automatically backed up online in your

Kindle library on Amazon.com where they can be re-downloaded wirelessly

for free, anytime.

In order to set their Kindle store experience to Spanish, U.S. customers

simply change their language to “Spanish” under Store Language

Preference in Manage Your Kindle (http://www.amazon.com/myk).

Customers can start shopping eBooks Kindle en Español at www.amazon.com/tiendakindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,

opened on the World Wide Web in July 1995 and today offers Earth’s

Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most

customer-centric company, where customers can find and discover anything

they might want to buy online, and endeavors to offer its customers the

lowest possible prices. Amazon.com and other sellers offer millions of

unique new, refurbished and used items in categories such as Books;

Movies, Music & Games; Digital Downloads; Electronics & Computers; Home

& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &

Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web

Services provides Amazon’s developer customers with access to

in-the-cloud infrastructure services based on Amazon’s own back-end

technology platform, which developers can use to enable virtually any

type of business. The new latest generation Kindle is the lightest, most

compact Kindle ever and features the same 6-inch, most advanced

electronic ink display that reads like real paper even in bright

sunlight. Kindle Touch is a new addition to the Kindle family with an

easy-to-use touch screen that makes it easier than ever to turn pages,

search, shop, and take notes – still with all the benefits of the most

advanced electronic ink display. Kindle Touch 3G is the top of the line

e-reader and offers the same new design and features of Kindle Touch,

with the unparalleled added convenience of free 3G. Kindle Fire is the

Kindle for movies, TV shows, music, books, magazines, apps, games and

web browsing with all the content, free storage in the Amazon Cloud,

Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated

web browser), vibrant color touch screen, and powerful dual-core

processor.

Amazon and its affiliates operate websites, including www.amazon.com,

www.amazon.co.uk,

www.amazon.de,

www.amazon.co.jp,

www.amazon.fr,

www.amazon.ca,

www.amazon.cn,

www.amazon.it,

and www.amazon.es.

As used herein, “Amazon.com,” “we,” “our” and similar terms include

Amazon.com, Inc., and its subsidiaries, unless the context indicates

otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning

of Section 27A of the Securities Act of 1933 and Section 21E of the

Securities Exchange Act of 1934. Actual results may differ significantly

from management’s expectations. These forward-looking statements involve

risks and uncertainties that include, among others, risks related to

competition, management of growth, new products, services and

technologies, potential fluctuations in operating results, international

expansion, outcomes of legal proceedings and claims, fulfillment center

optimization, seasonality, commercial agreements, acquisitions and

strategic transactions, foreign exchange rates, system interruption,

inventory, government regulation and taxation, payments and fraud. More

information about factors that potentially could affect Amazon.com‘s

financial results is included in Amazon.com‘s

filings with the Securities and Exchange Commission, including its most

recent Annual Report on Form 10-K and subsequent filings.

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