Amazon Dash Buttons for NERF and PLAY-DOH Now Available

A First for the Toy Industry, New Dash Buttons Keep Families and Fans
Supplied with Creative Play and Action Packed Fun

PAWTUCKET, R.I.–(BUSINESS WIRE)–Families can now stay stocked up on their favorite playtime essentials
with the introduction of Amazon Dash Buttons for the Hasbro,
Inc
. (NASDAQ: HAS) PLAY-DOH and NERF brands. Launching today,
PLAY-DOH and NERF are the first toy brands available in Amazon’s popular
program which allows Amazon Prime customers to reorder preferred
products with the press of a button.

“NERF and PLAY-DOH are two of our most popular brands with families
consuming darts and PLAY-DOH compound as part of their daily playtime,”
said Jeff Jackson, VP of Sales at Hasbro. “We don’t want the fun to stop
when supplies run low and teaming up with Amazon allows our consumers to
keep playtime going while incorporating our brands more seamlessly into
their everyday activities.”

The Amazon Dash Button is a small, Wi-Fi connected electronic device
that makes ordering products quick and efficient. Starting today, the
Amazon Dash Buttons for the PLAY-DOH and NERF brands are available for
Amazon Prime customers to order on www.amazon.com/dashbutton.

Once purchased, Amazon Prime members sync the buttons to their Amazon
Prime accounts for fast, convenient ordering with Prime FREE Shipping.
By pressing the Amazon Dash Button for the PLAY-DOH brand, customers can
order a PLAY-DOH Mega Pack, PLAY-DOH 24-Pack of Colors, or a PLAY-DOH
Fun Tub. With the Amazon Dash Button for the NERF brand, customers can
order dart refills for the NERF N-STRIKE ELITE, NERF REBELLE, and NERF
RIVAL blasters and bows.

In addition to the new Amazon Dash Buttons, the PLAY-DOH and NERF brands
both have exciting innovations to keep fans engaged and ready to play in
2016 and beyond.

The PLAY-DOH brand is celebrating its 60th birthday this
year, and kicked off 2016 with the launch of an entirely new system of
figure and playset play, PLAY-DOH
Town
. In addition to delivering the high-performance blasting power,
innovative play experiences, and competitive edge that fans demand from
the iconic category leader, the NERF brand expanded its relationship
with YouTube sensations Dude Perfect this year to enter the world of
extreme, sports-based trick shots, further developing its popular line
of sports products.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences
by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-PR

Contacts

Hasbro, Inc.
Crystal Flynn, 401-727-5129
Director of Global
Communications
Crystal.Flynn@hasbro.com