Artsy and UBS Release Multimedia Feature “The Year in Art,” Recapping 2015’s Major Art Trends, News, and Events

The multi-part feature is informed by data from Artsy’s platform and
the UBS Planet Art app

NEW YORK–(BUSINESS WIRE)–Artsy and UBS launched today a dynamic multimedia
experience presenting the year’s most influential artists, exhibitions,
geographic hubs, and events, which goes live today on Artsy.net and
Artsy’s iPhone and iPad apps. Designed to be an accessible and shareable
way to understand the year in art in a grasp, the feature highlights
themes that tie the art world to the greater world. This is the second
iteration of Artsy and UBS’s ongoing partnership, following their
collaboration on a series of short films about the 56th International
Art Exhibition of la Biennale di Venezia earlier this year.

Presented as a single narrative, “The
Year in Art
” weaves together topics through a waterfall effect of
videos, text, moving graphics, photographic portraits, an interactive
map, and illustrations by Rebecca Strickson. By scrolling through
the feature, viewers actively explore how the art world transformed in
2015–and how those transformations reflected social, cultural, and
political shifts at large. The feature is intended to serve as a
touchstone on the art world in 2015, now and as a source of reference in
years to come.

Articles announcing the “Top
10 Living Artists of 2015
,” “Contemporary
Art’s Most Influential Cities of 2015
,” and “Top
16 Emerging Artists to Watch in 2016
,” among other headlines, are
informed by analytics data culled from Artsy’s desktop and mobile
platform and the UBS Planet Art iOS app (an aggregator of contemporary
art news) that was then filtered through expert perspectives. Data
gleaned from Artsy indicates how often users view and follow each of the
50,000 artists in Artsy’s database and inquire on his or her artworks
for sale on the platform. Similarly, analytics specialists sourced more
than 150,000 articles from nearly 70 outlets published on Planet Art
over the course of 2015 to determine how often specific artists,
institutions, exhibitions, countries, and cities were mentioned in a
broad range of news outlets. Prominent curators, collectors, academics
and critics including Michael Auping, Kelly Baum, Elena
Filipovic
, Mia Locks, and Anita Zabludowicz also
contributed their input, providing added context on the relevance of the
artists, organizations, and locations named in these lists.

“Artsy is committed to building the canonical database for learning
about and collecting art and design, presented in a beautiful and
engaging digital experience worthy of art that is accessible to anyone
with an internet connection,” said Sebastian Cwilich, president and
COO of Artsy
. “It’s an honor to partner with UBS, a longtime leading
supporter and collector of contemporary art. We’re particularly excited
to combine insights from Artsy and Planet Art to create a unique digital
experience for Artsy’s global audience of art lovers and collectors.”

“From experienced art world insiders to those who are new to this
often-complicated space, Planet Art aims to provide users with a
holistic look at trending topics and top stories about contemporary
art,” stated Johan Jervøe, Group Chief Marketing Officer, UBS.
“Our ‘Year in Art’ partnership with Artsy takes the knowledge analyzed
by Planet Art one step further by translating relevant trends and
highlights, culled from the thousands of art new stories generated this
year, into accessible commentary that can be shared with a broader
audience.”

About UBS Planet Art

Since its inaugural release one year ago, Planet Art—UBS’s free art news
aggregator app for Apple mobile devices— has emerged as a valuable
real-time resource for information about contemporary art. In the past
12 months alone, Planet Art has exceeded 25,000 downloads and is now
ranked among the top 10% of all branded apps.

Developed by UBS to provide its clients, seasoned professionals and
beginning art enthusiasts alike with a simple tool to navigate the
growing and often fragmented landscape of art information, Planet Art
collects and organizes news, features and market stories from a broad
range of news outlets, niche publications and blogs. The “intelligent”
app uses a unique algorithm to read, index and objectively rank
articles, which can then be customized in a dedicated section called “my
stream” so users can follow news and features on specific artists,
institutions, cities, events and more. Click here
for more information on Planet Art and here
to download Planet Art.

About Artsy

Artsy
is the leading resource for learning about and collecting art from over
4,200 leading galleries, 600 museums and institutions, 60 international
art fairs and select auctions. Artsy provides free access via its
website (Artsy.net) and iPhone and iPad apps to 300,000 images of art
and architecture by 50,000 artists, which includes the world’s largest
online database of contemporary art. Artsy’s encyclopedic database spans
historical works, such as the Rosetta
Stone
and the
Colosseum
, to modern and contemporary works by artists such as Pablo
Picasso
, Willem
de Kooning
, Richard
Serra
, Sarah
Lucas
, and Cindy
Sherman
. Powered by The Art Genome Project, a classification system
that maps the connections between artists and artworks, Artsy fosters
new generations of art lovers, museum-goers, patrons, and collectors.

About UBS and Contemporary Art

UBS’s long and substantial record of patronage in contemporary art
actively enables clients and audiences to participate in the
international conversation about art and the global art market through
the firm’s contemporary art platform. UBS’s extensive roster of
contemporary art initiatives and programs include: the UBS Art
Collection, one of the world’s largest and most important corporate
collections of contemporary art; the firm’s long-term global support for
the premier international Art Basel shows in Basel, Miami Beach and Hong
Kong, for which UBS serves as global Lead Partner; and a collaboration
with the Solomon R. Guggenheim Museum and Foundation on the Guggenheim
UBS MAP Global Art Initiative. These activities are complemented by a
number of regional partnerships with fine art institutions including the
Fondation Beyeler in Switzerland, Galleria d’Arte Moderna in Milan, the
Nouveau Musée National de Monaco, the Louisiana Museum in Denmark and
the Art Gallery of New South Wales in Sydney, Australia. UBS also
provides its clients with insight into the contemporary art world
through the new and free iPad and iPhone app Planet Art, the UBS Art
Competence Center and the UBS Arts Forum. For more information about
UBS’s commitment to contemporary art, visit: http://www.ubs.com/art

About UBS

UBS is committed to providing private, institutional and corporate
clients worldwide, as well as retail clients in Switzerland, with
superior financial advice and solutions while generating attractive and
sustainable returns for shareholders. Its strategy centers on its Wealth
Management and Wealth Management Americas businesses and its leading
universal bank in Switzerland, complemented by its Asset Management
business and its Investment Bank. These businesses share three key
characteristics: they benefit from a strong competitive position in
their targeted markets, are capital-efficient, and offer a superior
structural growth and profitability outlook. UBS’s strategy builds on
the strengths of all of its businesses and focuses its efforts on areas
in which it excels, while seeking to capitalize on the compelling growth
prospects in the businesses and regions in which it operates. Capital
strength is the foundation of its success.

Contacts

Media
For inquiries about Artsy:
Michelle
Finocchi, +1-973-452-3283
michelle@artsy.net
Graham
Newhall, +1-401-529-3232
graham@artsy.net
or
For
inquiries about UBS:

Polskin Arts & Communications Counselors
Amy
Wentz, +1-212-715-1551
amy.wentz@finnpartners.com
Natasha
Le Bel, +1-212-715-1644
natasha.lebel@finnpartners.com