Barbara’s Releases Limited-Edition Collectible Bracelets to Adopt 1,000 Imperiled Animals

Leading Wholesome Cereal and Snack Company Partners with Defenders
of Wildlife, a National Nonprofit Organization, to Raise Funds and
Awareness for Wildlife and Habitat Conservation

MARLBOROUGH, Mass.–(BUSINESS WIRE)–Barbara’s,
known for making delicious cereals and snacks from simple, wholesome
ingredients, has partnered with Defenders
of Wildlife
– a national nonprofit organization dedicated to the
protection of all native animals and plants in their natural communities
– creating limited-edition collectible bracelets featuring key imperiled
species. Four unique bracelet designs depict a wolf, sea turtle,
elephant and polar bear – all vulnerable animal groups representing the
Earth’s impressive wildlife heritage. Net proceeds from all bracelets
sold will be donated to Defenders of Wildlife’s animal adoption program,
with the goal of adopting 1,000 imperiled animals by the end of the
campaign.

The brightly colored collectible bracelets are available while supplies
last for $5.00 each, or $20.00 for a Family Four Pack, online at shop.barbaras.com.
Net proceeds will be donated to Defenders of Wildlife through their
symbolic animal adoption program. All adoption donations benefit the
wildlife and habitat conservation efforts of Defenders of Wildlife.

“Supporting animal conservation has always been central to the Barbara’s
brand, and we’re thrilled to partner with Defenders of Wildlife to
amplify their mission and impactful work in protecting threatened
species,” said Tim Kenny, Director of Marketing at Barbara’s. “We
believe it’s important for us each to do our part to prevent extinction,
and to preserve our planet’s magnificent species for generations to
come. We’ve set a lofty goal of adopting 1,000 endangered animals in a
short period of time, but believe that through our supportive community
we can come together to achieve this feat.”

Through this partnership with Defenders of Wildlife, Barbara’s is
encouraging animal lovers and families nationwide to help safeguard
wildlife with the purchase of a collectible bracelet. Dedicated to
protecting wildlife and the planet, Barbara’s supports numerous
nonprofit organizations including the National Wildlife Federation and
the National Audubon Society’s Project Puffin.

Barbara’s offers a full line of delicious cereals and snacks, including
popular consumer favorites like Puffins cereals, Snackimals cereals and
cookies, Morning Oat Crunch, Cheese Puffs and more. In addition to using
whole grains and other natural ingredients, the majority of Barbara’s
product portfolio is now Non-GMO Project Verified. Products are
available at major retail grocery stores and natural food stores
nationwide. For more information on Barbara’s products, please visit the Barbara’s
website
or Facebook
page.

About Barbara’s

Barbara’s was founded in 1971 by a teenager with a passion for creating
great-tasting food from simple, wholesome ingredients. The company’s
mission remains true to Barbara’s original vision that wholesome food
can also be tasty enough for kids. Based in Marlborough, Mass.,
Barbara’s is committed to making positive contributions to the world
with donations to national and local nonprofit organizations, including
the National Wildlife Federation and the National Audubon Society’s
Project Puffin. For more information, please visit www.Barbaras.com
or visit Barbara’s on Facebook,
Twitter,
Instagram
and Pinterest.

About Defenders of Wildlife

Defenders of Wildlife is dedicated to the protection of all native
animals and plants in their natural communities. With more than 1.2
million members and activists, Defenders of Wildlife is a leading
advocate for innovative solutions to safeguard our wildlife heritage for
generations to come. For more information, visit 
www.defenders.org.
For the latest news from Defenders, follow us a
@DefendersNews.

Contacts

Rachel Kay Public Relations
Kristin Hickey, 929-226-7089
kristin@rkpr.net