Best-Ever Holiday Shopping Weekend for Amazon Devices—Top-Selling Products Across all Categories on Amazon were Echo Dot, Fire TV Stick with Alexa Voice Remote, Fire Tablet, and Amazon Echo

Millions of Echo Dot devices sold since launch—sales of Amazon Echo
family of devices up more than 7x over last year’s Cyber Monday

Sales of Amazon Fire TV devices up over 2.5x this Cyber
Monday—continues to be the #1 streaming media player family in the U.S.
across all retailers

Fire Tablets sales up 2x this Cyber Monday—best holiday shopping
weekend ever for Fire Kids Edition

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced its best-ever holiday shopping
weekend for devices—including a record-breaking Cyber Monday with Amazon
device sales up more than 2x over last year and millions of devices sold.

Echo Dot, Amazon Fire TV Stick with Alexa Voice Remote, Fire tablet, and
Amazon Echo were not only the best-selling Amazon devices, but they were
the best-selling products from any manufacturer in any category across
all of Amazon.

• Millions of the all-new Echo Dot sold since launch—sales of Amazon
  Echo family of devices up over 7x over last year’s Cyber Monday.
• Millions of Alexa devices were purchased this holiday shopping weekend.
• Fire Tablets sales were up 2x compared to last Cyber Monday.
• Fire Kids Edition has its best holiday shopping weekend ever—continues
  to be the #1 kids tablet in the U.S., across all retailers.
• Amazon Fire TV sales were up more than 2.5x year-over-year on Cyber
  Monday. Fire TV continues to be the #1 streaming media player in the
  U.S., across all retailers.
• The Kindle e-reader business continues to grow—customers bought
  hundreds of thousands of Kindle e-readers this holiday weekend.

“Customers purchased millions of Amazon’s Alexa-enabled devices this
holiday weekend—the all-new Echo Dot, the best-selling 7” Fire tablet,
and the new Fire TV Stick with Alexa Voice Remote are all available for
under $50 and all powered by Alexa,” said Dave Limp, Senior Vice
President, Amazon Devices & Services. “It’s never been easier to have
Alexa in any or every room, and we’re excited for millions of new
customers to discover Alexa this holiday season.”

Many Amazon device customers already enjoyed using Alexa this holiday
weekend, as well as other festive Amazon content on their devices:

• Alexa helped customers prep and cook for their Thanksgiving
  gatherings. Customers asked Alexa to set nearly 2x as many timers on
  Thanksgiving Day as the day before, and customers asked Alexa nearly
  3x as many questions about cooking during Thanksgiving week compared
  to the week prior.
• The top 3 most popular Kindle cookbooks downloaded during Thanksgiving
  week include: “Essential Spices and Herbs,” “The Healthy Pressure
  Cooker Cookbook,” and “Me, Myself and Pie.”
• Customers listened to 40% more Amazon Music on Alexa devices than any
  other device on Thanksgiving.
• The top playlist on Alexa devices for Thanksgiving was “Thanksgiving
  with the Family;” the following day, “Christmas Classics” became the
  #1 playlist.
• Prime Video’s hit new show “The Grand Tour” was the most streamed
  title on Thanksgiving Day, followed by “Goliath.”
• The most popular holiday titles viewed on Amazon Video on Thanksgiving
  Day include “Christmas Vacation” and “Charlie Brown Christmas.”

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr