Books-A-Million Partners with Reading Is Fundamental to Promote Children’s Literacy

From September 13-19 customers at Books-A-Million will be able to
make a donation to Reading Is Fundamental. The donations will go towards
providing free books to children and disadvantaged families in
communities throughout the United States.

BIRMINGHAM, Ala.–(BUSINESS WIRE)–Books-A-Million and Reading Is Fundamental are teaming up to provide
free books and literacy resources to children and families living in
economically disadvantaged communities throughout the United States.
From September 13 through 19, customers at Books-A-Million can make a
donation to Reading Is Fundamental. No purchase is necessary to donate,
and contributions can be made at all Books-A-Million locations.
Customers will receive an exclusive bookmark stating that they donated
to Reading Is Fundamental.

All donations are fully distributed to Reading Is Fundamental, which is
the largest nonprofit children’s literacy organization in the United

“We are thrilled to partner with Books-a-Million to provide books for
children who need them most,” said Carol H. Rasco, President and CEO of
Reading Is Fundamental. “There are millions of children living in
poverty who don’t have access to books. Thanks to the generosity of
Books-A-Million and its customers, children have a greater opportunity
to read, learn and grow.”

This donation drive also launches the BAM Brigade, Readers Uniting for
Good, which encompasses all of Books-A-Million’s philanthropic
activities and continues its history of supporting local communities.
The BAM Brigade consists of the customers and associates that rally to
support Books-A-Million’s philanthropic activities, including Coffee for
the Troops, The Salvation Army donation drives, School Book Drives,
Holiday Toy Collections, as well as Reading Is Fundamental.

“At Books-a-Million, we are passionate about reading. We are also
passionate about readers uniting for a good cause,” said Scott Terry,
Manager of Training and Operations of Books-A-Million. “We can’t imagine
a childhood without books and are strong believers in providing children
with the tools needed to increase literacy. That’s why we are partnering
with Reading Is Fundamental. Their mission is our mission, and we
encourage customers and associates to join the BAM brigade and unite for
a worthy cause.”

Books-A-Million has always had the support of customers, associates and
partners in all BAM Brigade philanthropic efforts. Most recently, the
BAM Brigade rallied to support U.S. troops and veterans in the Coffee
for the Troops program by donating over 50,000 bags of coffee in the
month of May.


Books-A-Million, Inc. is one of the nation’s leading book retailers and
sells on the Internet at
The Company presently operates 255 stores in 32 states. Included in the
Company’s retail operations is the operation of Yogurt Mountain Holding,
LLC, a retailer and franchisor of self-serve frozen yogurt stores with
42 locations. The Company also develops and manages commercial real
estate investments through its subsidiary, Preferred Growth Properties,
which presently include four retail shopping centers. The common stock
of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market
under the symbol BAMM. For more information, visit the Company’s
corporate website at

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Reading Is Fundamental delivers free books and literacy resources to
children and families in economically disadvantaged communities in the
United States. By giving children the opportunity to own a book, RIF
inspires them to become lifelong readers and achieve their full
potential. RIF is leading the way to help minimize the summer learning
slide through Read for Success (,
a proven program model aimed at early elementary students to reduce
summer reading loss and improve literacy proficiency all year long. As
the nation’s largest children’s literacy nonprofit, RIF has placed 412
million books in the hands of more than 40 million children since it was
established in 1966. To learn more and help provide books to kids who
need them most, visit


Books-A-Million, Inc.
Zach Searcy, 205-909-3592