British Swim School Dives into Seven New Markets across United States

Child Water Safety and Survival School to Create Splash with
Life-Saving Teaching Methods in Uncharted Regions

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–According to Pediatrics
& Adolescent Medicine
, participation in formal swimming lessons
reduces the risk of drowning by 88 percent amongst children ages 1-4.
Spearheading this ideology is British
Swim School
, the pioneer of a non-traditional infant water safety
program that provides life-saving techniques to children as young as
three months old. Since its conception in 1981, the brand has changed
the way parents view swim lessons and is answering the continued demand
for services by inking several franchise deals across the country.

British Swim School announced today that they will be moving into seven
new, underserved markets: Austin, Boston, Columbus, Detroit, Seattle,
Philadelphia, and Cherry Hills, N.J. These new signings will cater to
approximately four to five thousand families in each area with a mission
to increase the national survival rate of children involved in water
accidents. British Swim School already has a strong presence in
Maryland, Florida, Illinois, Pennsylvania, Virginia, and New York and
executives are looking forward to bringing the leading concept to
families in need.

As part of British Swim School’s ambitious expansion plans, Philadelphia
will be one of the first cities introduced to the brand. Fronting the
local operation is Stu and Marisa Gelbord, whom are no strangers to the
water safety industry. With nearly 35 years’ experience in the corporate
food industry and 25-years of swimming behind Stu, the Philadelphia
location is projected to serve as one of the brand’s leading pools.

“When exploring franchise opportunities, I was not only impressed with
British Swim School’s business model but the amount of confidence exuded
by the young pupils and parents after they experienced a swim lesson,”
said Gelbord. “I’m proud to be invested in a business today that not
only is changing children’s safety instincts in the water, but one that
is working to instill a sense of pride and accomplishment in these young
lives after leaving our pool. A confident child can conquer the world.”

Conducting an average of 250,000 swimming lessons each year, British
Swim School reaches more than 8,000 students per week with a program
that serves as a trademark for the brand alone. Each child, regardless
of age, is placed in their correct skill level and will have certain
achievable objectives. The child will be graduated from that level and
moved onto the next without a waiting period, as found in a course
driven program. Even as the cooler months approach, British Swim School
sees a heightened number of enrollments due to a parent’s desire for
their child to nail down water survival skills before summer rolls
around again.

To accomplish its mission and fill an increasing demand from parents
seeking a program that teaches their child to survive a water accident,
British Swim School developed a franchise opportunity that is rapidly
expanding throughout the country. While other swim concepts require a
large expense for pool construction, British Swim School’s business
model allows franchisees to lead classes from pools in existing fitness
chains, residential buildings, therapy pools and hotels, which
drastically decreases the initial investment costs.

The franchise concept is a perfect match for the business person who
wants to have the opportunity to grow, make high income, yet wants to be
part of something worthwhile. British Swim School has an emotional
connection in the service industry and is touching people in a way that
may save a life. Serving as a leader in the emerging and growing water
safety segment, British Swim School signed seven new territories in the
last six months and projects to sign an additional 10 by April of next

“Our mission is to provide quality and innovative water survival skills
to children and equip them with the ability to stay safe in the water,
all while having fun doing it,” said Rita Goldberg, CEO and Founder of
British Swim School. “As we continue to have success expanding across
the country, I look at is as the brand doing its due diligence by
spreading our wealth of knowledge to as many parents and children as we
possibly can.”

About British Swim School

For more than 33 years, British Swim School has been dedicated to
teaching water survival skills to children as young as three months
old. Rita Goldberg, a former national swimmer in Britain, founded
British Swim School in 1981 and developed the unique and
highly effective teaching methods that are a recognized trademark of the
brand alone. Headquartered in Ft. Lauderdale, Fla., British Swim School
currently operates out of 80 pools in 11 states in the U.S. and
Turkey. The brand provides water safety survival and swimming lessons to
more than 8,000 students per week and conducts more than 250,000
swimming lessons yearly. Since first launching a franchise program in
October 2011, British Swim School has been ranked in Entrepreneur’s
Franchise 500, Top 50 New Franchises, and the Top 10 Types of
Franchises to Watch in 2015. British Swim School is aligned with
the Safer Water Safety Foundation, whose mission is to protect every
life from drowning through education and heightened water safety
awareness. For more information about British Swim School and the
franchise opportunities, visit
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Fishman Public Relations
Alissa Stevens, 847-945-1300