Program Includes Branded Attraction at Six Flags Magic Mountain and
National Pre-Order Program with Exclusive Six Flags Benefits for
GRAND PRAIRIE, Texas–(BUSINESS WIRE)–Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest
regional theme park company, and Activision Publishing, Inc. announced
today their partnership to support the upcoming release of the highly
anticipated Call of Duty®: Black Ops III, launching
worldwide on November 6, 2015, by re-naming the Apocalypse roller
coaster at Six Flags Magic Mountain the “Shadows of Evil” The Ride for
the entire run of Fright Fest®, September 26 – November 1.
Call of Duty: Black Ops III will descend on Six Flags Magic
Mountain in Valencia, California, with a terrifying experience based on
the game’s new Zombies mode, “Shadows of Evil.” For the first time in
the park’s history, the wooden coaster Apocalypse will be transformed
for Fright Fest, transporting guests to the 1940s Film Noir-inspired
Morg City, including zombie encounters and more.
This marks the third year Six Flags and Activision’s Call of Duty are
joining forces to support the Call of Duty® series, building off
the success of the national pre-order program supported inside parks and
at GameStop stores. Beginning September 1, 2015, any consumer, 17 years
old or older, who pre-orders Call of Duty: Black Ops III at
GameStop stores or GameStop.com will receive $10 off admission at Six
Flags and a complimentary Fright Fest attraction wristband valued at up
to $25. Call of Duty brand ambassadors will also be available in parks
during select windows for guests to pre-order during their visit.
Additional information is available at www.sixflags.com/callofdutyoffer.
In addition, Six Flags will host a national sweepstakes, for the chance
to win four 2016 season passes to any Six Flags US Theme Park, and a Call
of Duty prize package.
“Our partnership with Activision and the Call of Duty series
continues to evolve as this blockbuster brand reinvents itself each year
with new story lines and exciting features, and remains one of the most
creative and exciting programs Six Flags has developed with a partner
around our Fright Fest event,” said Pete Dimitrakopoulos, director of
corporate alliances for Six Flags. “The program fully demonstrates how
our media networks can be tailored for a specific demographic, and how
our partnership model can help raise awareness in our parks and drive
fan engagement with a retail partner; we’re thrilled to be partnering
with Activision and GameStop on Black Ops III.”
Published by Activision Publishing, Inc., and developed by award-winning
developer Treyarch, Call of Duty: Black Ops III will be available
for PlayStation® 4 computer entertainment system, Xbox One, the
all-in-one games and entertainment system from Microsoft, and PC
worldwide on November 6.
For the latest intel on Call of Duty: Black Ops III, check out: www.callofduty.com,
or follow @Treyarch and @CallofDuty on Twitter and Instagram and
Facebook. Call of Duty: Black Ops III is rated M for Mature.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional
theme park company with $1.2 billion in revenue and 18 parks across the
United States, Mexico and Canada. For 54 years, Six Flags has
entertained millions of families with world-class coasters, themed
rides, thrilling water parks and unique attractions. For more
information, visit www.sixflags.com.
Fright Fest® is a registered trademarks of Six Flags Theme
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman
numeral III are trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective owners.
Six Flags Entertainment Corporation
Sandra Daniels, 972-595-5178