Celebrate the Start of #UGGseason with Custom Snapchat Lens Available for 24 Hours

Brand celebrates first day of fall with second campaign video
featuring Rosie Huntington-Whiteley

NEW YORK–(BUSINESS WIRE)–To celebrate the first day of fall and the official start of #UGGseason,
UGG® (a division of Deckers Brands, NYSE: DECK) is launching a custom,
fall-themed Snapchat lens that will be available for 24 hours beginning
in North America at 12 A.M. EDT.

To support the launch, Rosie Huntington-Whiteley returns in her second
installment of the brand’s digital campaign. Personifying the
effortlessly chic spirit of the UGG® brand, its first-ever Global
Women’s Ambassador is featured in the short video “Rosie’s Everyday
Survival” where she lends her lighthearted humor and sartorial
sensibility. Highlighting the countless ways to work UGG® into her fall
wardrobe, Rosie is featured throughout the five-part digital video
series that runs through the holiday season.

To access the brand’s campaign assets, please click

Set against the laid-back LA landscape the supermodel calls home, Rosie
is seen sporting the brand’s new and improved Classic Boot aptly named
the Classic II. Boasting premium materials and expert
craftsmanship that consumers know and love, the new iteration has been
pretreated to be water and stain resistant to get you through fall

The new Classic is available at all UGG® concept stores worldwide,
online at UGG.com and at select wholesale partners. The Classic II
will retail for $140 USD, the Classic II Short will
retail for $160 USD and the Classic II Tall will retail for $200
USD. Take a peek at the new Classic Boot and see fresh styling tips at http://www.ugg.com/women-classics-ii/.

About the UGG® brand

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or
@UGG #thisisUGG


Lindsey DiCola, PR Manager
212-247-8552 X 2773
Magnin, PR Associate
212-247-8552 X 2772