FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire today announced it is the new Official Tire Partner of the
Big Ten Conference, putting the brand front and center on the Big Ten
Network’s television, digital and radio properties throughout 2016,
reaching millions nationwide.
Cooper will also be seen in-stadium with venue signage during men’s and
women’s basketball, hockey and football, including the Big Ten Football
Championship Game, Men’s and Women’s Basketball Tournaments and other
conference championships and tournaments.
The Big Ten Network is the premier destination for college sports fans
to immerse themselves in the Big Ten experience. Capturing the
conference’s passion and tradition with unparalleled coverage of more
than 1,000 sporting events each year, the Big Ten Network is the first
internationally distributed network dedicated to covering America’s most
storied collegiate conference.
“Cooper has always had a passion for college sports and we’re excited to
bring that passion to life as the Official Tire Partner of the Big Ten
Conference,” said Jessica Egerton, Cooper’s Director of Brand
Development. “The Big Ten shares the kind of commitment to performance
that Cooper has when it comes to innovating and producing quality tires.
The Big Ten and Cooper make a great team,” she added.
“The history of the Big Ten spans 120 years since the conference was
established in 1896. Teaming up with Cooper, a company that has been
producing quality tires for more than a century and is one of only two
major tire companies headquartered in the U.S., is a great fit,“ said
Scott Bailey, General Manager of Big Ten Sports Properties. “There’s a
lot in store for the Big Ten in 2016 and we’re looking forward to
cheering on victories with Cooper as our Official Tire Partner. Securing
the partnership was a collaborative effort between BTN and Learfield’s
Big Ten Sports Properties, multi-media rights holder of the Big Ten.”
Watch for Cooper throughout the 2016-17 Big Ten academic year. For more
information, visit www.BigTen.org
Join the conversation by connecting with Cooper on Facebook, Twitter,
Instagram and YouTube.
About Big Ten Network
Headquartered in Chicago, BTN is the first internationally distributed
television network dedicated to covering one of America’s premier
collegiate conferences. With nearly 1,000 sports events across all
platforms in high definition, BTN is the ultimate destination for Big
Ten fans and alumni across the country. The network is on the air 24
hours a day, 365 days a year. www.bigten.org
About the Big Ten Conference
The Big Ten Conference is an association of world-class universities
whose member institutions share a common mission of research, graduate,
professional and undergraduate teaching and public service. Founded in
1896, the Big Ten has sustained a comprehensive set of shared practices
and policies that enforce the priority of academics in the lives of
students competing in intercollegiate athletics and emphasize the values
of integrity, fairness and competitiveness. The broad-based programs of
the 14 Big Ten institutions will provide over $200 million in direct
financial support to more than 9,500 students for more than 11,000
participation opportunities on 350 teams in 42 different sports. The Big
Ten sponsors 28 official conference sports, 14 for men and 14 for women,
including the addition of men’s ice hockey and men’s and women’s
lacrosse since 2013. For more information, visit www.bigten.org.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the design,
manufacture, marketing and sale of passenger car and light truck tires.
Cooper and its subsidiaries also sell medium truck, motorcycle and
racing tires. Cooper’s headquarters is in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
Michelle Rehbein, 419-424-4251