CraveOnline, 7UP and Martin Garrix Collaborate on World Premiere of “Music Lifts You Up: A Concert For The Deaf”

~Video exclusively released at the CraveOnline and 7UP Miami Music
Lounge Event during Ultra Music Festival at the W Hotel South Beach~

LOS ANGELES–(BUSINESS WIRE)–Evolve Media’s CraveOnline, the number one online
destination for males, in partnership with 7UP, co-hosted a VIP
invite-only event at the W Hotel South Beach during the Ultra Music
Festival, March 17-19. Steve Aoki, Afrojack, Laidback Luke, and Nervo
were among the musical performers at The Music Lounge where guests
sipped 7UP-infused cocktails and were treated to the world premiere
video release by Dutch DJ Martin Garrix of “Music Lifts You Up: A
Concert For The Deaf.”

To view “Music Lifts You Up” click here: CraveOnline.

“Martin Garrix is an astonishing artist who truly understands the
uplifting effect that music has on people. It can be felt, it can be
seen and it literally has the power to move you,” says Kevin Brandvold,
Director of Marketing, 7UP. “In a landmark effort, Garrix and 7UP
created a specifically designed venue where an all deaf audience could
experience the joy of live music. ‘Music Lifts You Up’ is a video that
illustrates the emotion, hard work and outcome of creating this
one-of-a-kind music event. Garrix went on to close out the opening night
of Ultra on the Main Stage, making him the youngest DJ to ever do so.”

Under the partnership, CraveOnline served as a media sponsor for the
event, allowing their passionate music audience at home to stay
in-the-know with live updates from The Music Lounge and the Ultra Music

“This partnership allows us to go bigger, from a content and marketing
perspective, around important cultural events, catering to the voracious
millennial appetite — whether it is from the red carpet or with
pre-event lead up articles, live updates and follow-up articles from The
Music Lounge and Ultra Music Festival,” said Brian Fitzgerald, President
of Evolve Media, parent company of CraveOnline.

About CraveOnline Media, LLC:
CraveOnline (
is the #1 male lifestyle destination reaching men ages 25-34 featuring
music, culture, art, design, and style. As the largest male lifestyle
publishing company, CraveOnline Media attracts over 50 million unique
visitors per month. CraveOnline strives to get users the most up-to-date
and coolest content on the web. For advertisers, CraveOnline produces
custom, integrated media programs that leverage rich media, video,
mobile and social in ways that allow the marketing message to be an
uninterrupted part of the user experience. Recent brand advertisers
include Coca Cola, Unilever, Dr. Pepper Snapple Group, Diageo, Best Buy,
Gap Brands, and Dell. The company is based in Los Angeles with sales
offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is
part of Evolve Media (

About 7UP: 7UP is one of many
flavorful brands in the beverage portfolio of Dr Pepper Snapple Group
(NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available
in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading
producer of flavored beverages, marketing 50-plus beverage brands across
North America and the Caribbean. For more information, visit
For the brand’s latest news and updates, follow 7UP at or


Evolve Media / CraveOnline Contact:
Thomas Giordonello
C: 845.514.6626