Dollar General Honors Moms as “Every Day Heroes”

In recognition of moms who do extraordinary things every day for their families and communities, Dollar General® (NYSE: DG) is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero® for May. As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen’s “Live Out Loud” on-air vignette and in People magazine.

Maria Segura is a Florida mom who went from migrant farmworker to educator and is being honored in M ...

Maria Segura is a Florida mom who went from migrant farmworker to educator and is being honored in May as Dollar General’s Every Day Hero. (Photo: Business Wire)

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She has received her G.E.D and Associate’s Degree and is now pursuing her bachelor’s degree in education, and she also put two children through college.

“The Family Literacy Academy encouraged me to study hard and push myself. I gained the confidence to change my life, and now I have the opportunity to help others change theirs,” Segura said. “If I can help one person rise above their circumstances and get ahead through literacy and education then hopefully I have given back part of what I have been given through the Family Literacy Program.”

Segura received her Child Development Associate Degree while she was working as a Child Assistant at the Family Literacy Academy, and is now the Lead Preschool Instructor for the program.

“Maria has become the heart and soul of the Family Literacy Academy and has devoted so much of her time to visit our families and assist with any needs they may have,” said Dee Siemianowski, Project Manager, The Family Literacy Academy of Immokalee.

“Dollar General is pleased to honor moms everywhere through the Every Day Heroes program,” said Todd Vasos, Dollar General’s executive vice president and chief merchandising officer. “Maria truly embodies the Dollar General Every Day Hero through her perseverance in the face of adversity and her enduring commitment to family, education and volunteerism.”

Dollar General has a strong commitment to schools, after-school programs and other literacy programs around the nation through its Dollar General Literacy Foundation. The Foundation supports programs that help others improve their lives through literacy and education.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.

And in celebration of moms everywhere Dollar General will offer its Facebook fans an opportunity to create a custom “Moms Rule” photo that they can share with their friends and families. For more information, visit

Dollar General has well-known brands like Olay, Vidal Sassoon, Secret and Venus, and the P&G brandSAVER on April 28 offers additional opportunities to save.

About Dollar General Corporation

For over 70 years, Dollar General Corporation delivers value to shoppers by helping them Save time. Save money. Every day!® by offering products that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, PepsiCo, Kellogg’s, Coca-Cola and more. Learn more about Dollar General at

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About The Family Literacy Academy of Immokalee

The Family Literacy Academy of Immokalee was established in 2003 under Collier County Housing Authority Land, Inc., a 501c3 organization. The Family Literacy Academy of Immokalee provides full -service family literacy to farmworker families with children birth to 5-years of age. The Academy has successfully served over 300 families since 2003. Sessions run from August to June and offer the four components of family literacy: parenting, child education, parent and child time together, and adult education.

About the Barbara Bush Foundation

The Barbara Bush Foundation for Family Literacy was established in 1989 by former First Lady Barbara Bush. The Foundation supports the growth of family literacy programs across the country, having invested more than $50 million across all 50 states. As a public charity committed to 100% literacy, the Foundation fulfills its mission through support of programs that allow parents and children to learn together. For more information about family literacy visit the Foundation’s web site at

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: