Fierce Innovation Awards: Telecom Edition Announces Winners; ID Analytics Receives Top Honors

ID Analytics Recognized for Leadership in Conditional Access, Digital
Rights Management and Authentication

Analytics®, LLC
, announced today that it has been recognized by this
year’s Fierce Innovation Awards: Telecom Edition, a unique industry
awards program powered by the publishers of FierceWireless,
and FierceCable. ID Analytics received top
honors in the Conditional Access, Digital Rights Management and
Authentication category.

Winners were selected by an exclusive panel of judges, which included:
Jeff Cologna, Strategic Partnerships, U.S. Cellular Product &
Innovation; Andrew Ip, Senior Vice President of Optimum Labs,
Cablevision System Corporation; Dan Murphy, Director, Verizon Innovation
Program; Mattias Fridström, Vice President & Head of Technology,
TeliaSonera International Carrier; Robert Howald, Vice President of
Network Architecture, Comcast; Ron Marquardt, Ph.D., Vice President of
Technology, Innovation & Architecture, Sprint; David A. Mayo, Senior
Vice President of Technology, T-Mobile USA; and Michael Weston, Senior
Executive, Verizon.

Judges evaluated submissions based on technology innovation, financial
impact, market validation, ability to integrate into existing network
environments, and end-user customer experience. ID Analytics is being
recognized for its industry-leading and innovative product, ID Connect™.

“We are honored to have our ID Connect solution acknowledged by Fierce
Innovation,” said Scott Carter, CEO of ID Analytics. “This award is a
testament to our innovative approach in empowering businesses to manage
against fraud risk while providing a frictionless customer experience
across sales channels.”

ID Connect leverages the power of the ID
to help businesses provide an easy, effective and safe way
for consumers to complete the digital enrollment or new account
application process – all while verifying the individual’s identity and
managing against fraud risk. ID Connect requires a minimal amount of
information to be collected to validate the user’s identity,
automatically populate fields within the application, and perform a risk
assessment, completing the application process in seconds. This
increases conversion rates for businesses and improves the customer
experience, which enables companies to grow their customer base quickly
and securely. To learn more about ID Connect, visit

About FierceMarkets
FierceMarkets, a division of Questex,
LLC, is a leader in B2B e-media, providing information and marketing
services in the telecommunications, life sciences, healthcare and
technology industries through its portfolio of email newsletters,
websites, webinars and live events. Every business day, FierceMarkets’
wide array of digital publications reaches more than 2 million
executives in more than 100 countries.

Current publications include: Telecom: FierceWireless;
FierceCable; FierceDeveloper; FierceOnlineVideo; FierceTelecom;
FierceWirelessTech; FierceWireless:Europe /TelecomsEMEA,
Smart Grid News; and Telecom Asia;
 Healthcare: FierceEMR;
FierceHealthcare; FierceHealthFinance; FierceHealthIT;
FierceHealthPayer; FierceHealthPayerAntiFraud; FierceMobileHealthcare;
FiercePracticeManagement and Hospital Impact;
 Life Sciences: FierceAnimalHealthFierceBiotech;
FierceBiotechIT; FierceBiotechResearch; FierceCRO; FierceDiagnostics,
FierceDrugDelivery; FierceMedicalDevices; FiercePharma;
FiercePharmaAsia; FiercePharmaMarketing; FiercePharmaManufacturing; and
Technology: FierceBigData;
FierceCIO; FierceCities; FierceContentManagement; FierceDevOps;
FierceEnterpriseCommunications; FierceFinanceIT; FierceGovernmentIT;
FierceITSecurity; FierceMobileIT; FierceCMO and FierceRetail.

About ID Analytics, LLC
ID Analytics is a leader in consumer
risk management with patented analytics, proven expertise and real-time
insight into consumer behavior. By combining proprietary data from the
ID Network®—one of the nation’s largest networks of
cross-industry consumer behavioral data—with advanced science, ID
Analytics provides in-depth visibility into identity risk and
creditworthiness. Every day, many of the largest U.S. companies and
critical government agencies rely on ID Analytics to make risk-based
decisions that enhance revenue, reduce fraud, drive cost savings and
protect consumers. ID Analytics is a wholly-owned subsidiary of
LifeLock, Inc. Please visit us at


Zeno Group for ID Analytics
Elizabeth Soares, 415-583-4433