Final impreMedia-Latino Decisions Tracking Poll Indicates Record Latino Vote Likely For Obama

impreMedia & Latino Decisions today released the last in a series of 11 weekly tracking polls with results suggesting President Obama is likely to win key swing states and enough electoral college votes to retain the presidency.

During the course of the 11 weeks of tracking, there have been fluctuations in Obama’s favorability and attitudes about key issues among Latinos, but overall results indicate the President has retained consistent support and Latinos are highly likely to turn out in record numbers.

Sixteen percent of respondents indicated that they had already voted early, with another 73% saying they were almost certain to vote, reflecting increasing levels of enthusiasm over the course of this poll.

The President’s support continued its steady climb with 64% saying they are certain to vote for him on election day and another 6% leaning strongly towards him.

Romney’s supporters also remained consistent, but overall he was unable to make significant inroads with Latino voters. Week 11 polling found 22% said they were certain to or might vote for Romney, compared to 24% during Week 1 polling.

“With 11 weeks of tracking, we are headed towards a record level of Latino votes for a Democratic presidential candidate,” said Matt Barreto, Founding Principal at Latino Decisions. “If Latinos turnout at the high rates we are expecting, they could deliver Nevada, Colorado, Florida and Virginia to Obama.”

Overall, Latino voters had a positive view of Democrats and when asked who they would vote for in the upcoming U.S. House of Representatives election, 68% had already voted or were certain they would vote for Democrats.

“Voter enthusiasm in this election has increased significantly which is extremely encouraging” said Monica Lozano, CEO of impreMedia. “All indications are that Latinos are motivated and will turn out in record numbers proving once again that this electorate is critical for any national candidate to win.”

Media Footnote: All References to the poll must be as follows: The impreMedia-Latino Decisions Tracking Poll. To view more data and information on this week’s poll

Follow the impreMedia-Latino Decisions Tracking Poll results on twitter with #IMLDPOLLS

This is the eleventh and final release of an 11-week tracking poll of Latino registered voters. Each week impreMedia and Latino Decisions will release a new rolling cross- section of 300 completed interviews with Latino registered voters across all 50 states. Interviews are conducted in English or Spanish, at the preference of the respondent, all conducted by bilingual interviewers at Latino Decisions calling center, Pacific Market Research. The survey averaged 10 minutes in length, and has an overall margin of error of 5.6% on results that approach a 50/50 distribution. All respondents confirm that they are Hispanic or Latino and currently registered to vote. This final wave of the survey was fielded Oct 26 – Nov 1, 2012.

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the portal. 25.5%

of U.S. Hispanic adults use an impreMedia

network product. The network

is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15

markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit:

ImpreMedia portals and publication websites are:,,,,,,,,,, and

About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit or call 877-271-2300.