Finish Line Teams Up With Rich Homie Quan And adidas For Exclusive Sneaker Release
Partnership includes digital content and involvement in sweepstakes
sponsored by Quan’s record label
INDIANAPOLIS–(BUSINESS WIRE)–$FINL #Exclusive–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up
with rap artist Rich Homie Quan and adidas for an exclusive Tubular
Shadow colorway release. The retailer will also supply prizes for a
sweepstakes sponsored by Motown Records in conjunction with the release
of his newest single “Replay.”
“We’re in the middle of an exciting time in retail where style, music
and influencers all connect with one another,” said Paul Diehl senior
director of content, social and consumer trends at Finish Line. “Each
influences the other and we’ve harnessed that concept with our
partnership and how it resonates with our customers and their interests.”
As part of the partnership, Quan sports the all-white Tubular Shadows in
photos featured on the retailer’s social accounts and in-store displays.
On the retailer’s YouTube
channel, Quan stars in short video spots with his single “Replay”
playing in the background. The sneakers include a superlight and
breathable knit upper with textured accents, rope laces and a low-cut
design that promotes both style and comfort. The partnership
additionally includes participation in a sweepstakes
sponsored by Motown Records. Fans have the opportunity to win a signed
pair of adidas Tubular Shadows by Quan and Finish Line gift cards worth
$1,000, $250 and $100 respectively by
streaming and saving “Replay” to their online music collection. The
promotion runs through March1.
“What I wear inspires me when I get into the studio – it decides what
type of lyrics I’m going to spit each day,” said Quan. “Putting together
a fresh outfit with fresh shoes is as good as putting together a fresh
track. My style is about more than just looking good; it’s about
channeling how I feel and what I create. ”
More information about the partnership can be found on the retailer’s YouTube
channel and details about the adidas Tubular Shadow can be found on
the company’s blog
and FinishLine.com.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 970 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com. Follow Finish Line on
Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and
“like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty
points and find store and product information with the free Finish Line
app downloadable for iOS and Android customers.
Forward-Looking Statements
This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.
All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; risks associated with any strategic alternatives carried out
with respect to JackRabbit, including any sale or similar transaction;
and the other risks detailed in the company’s Securities and Exchange
Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or
circumstances.
1NO PURCHASE NECESSARY. Open to legal residents of the
contiguous US and D.C., at least 13 years of age. Sweepstakes ends March
31, 2017. Official Rules available at https://Motown.lnk.to/ReplayGiveaway.
Sponsor: Motown Records.
Contacts
The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577
Corporate
Communications
