CINCINNATI–(BUSINESS WIRE)–Gillette (NYSE:PG), the world’s leading grooming brand, today announced
upgrades to its original MACH3 razor in North America beginning this
month. These changes mark the first product upgrade to the original
MACH3 razor in almost a decade. This series of enhancements will
initially include an advanced, proprietary blade technology, which
allows the blades to cut through hair with greater ease, helping to
provide a more comfortable shave. Subsequent upgrades will focus on the
razor’s structure to further enhance the consumer experience.
“Gillette was founded on the notion of continuously improving the
shaving experience for guys – and our goal is to make the MACH3
experience even better for the millions of men who trust MACH3 every
day,” said John Mang, Gillette Brand Franchise Leader, P&G. “With these
precision enhancements, our loyal customers will get an even more
incredible shave without spending more – an equation we think they’ll
Gillette MACH3 is one of the most iconic and trusted brands ever built
in the shaving category. In 1998, MACH3 set a new standard in shaving by
offering men the first shaving system with three progressively aligned
blades for a closer shave in fewer strokes with less irritation. Since
that time, it has become the #1 selling razor cartridge in the world –
and well over 55 million men globally shave with MACH3.
“This isn’t just about one change; we have even more technology upgrades
in store for our loyal users within the course of the next year,” Mang
continued. “This underscores our commitment to delivering an unbeatable
experience for consumers in every shaving segment, whether male or
female, systems or disposables – and at every price point – well into
For over 110 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.