Global Pet Dietary Supplements Market to Witness Growth Through 2020, Owing to Increasing Awareness Among Pet-Owners: Technavio

LONDON–(BUSINESS WIRE)–$BAYN #Consumer–According to the latest market study released by Technavio,
the global
pet dietary supplements market
is expected to grow at a CAGR of
more than 5% during the forecast period.

This research report titled ‘Global
Pet Dietary Supplements Market 2016-2020
’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes an up to date analysis and
forecasts for various market segments and all geographical regions.

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The report categorizes the global pet dietary supplements market into
four major product segments. They are:

  • Joint health supplements
  • Skin and coat supplements
  • Supplements for gastrointestinal tract
  • Supplements for liver and kidney support

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Joint health supplements

The global joint health supplements market is expected to grow at a CAGR
of more than 5% during the forecast period. The market is driven by the
demand for supplements for pets with arthritis. Joint health supplements
help in supporting healthy joints and normal movement of the joints.
Joint health dietary supplements for pets are generally composed of
glycosaminoglycans (GAGs), which help promote the health of cartilage,
which is a strong elastic tissue lining the surface of joints. In
healthy pets, the cartilage cells naturally produce GAGs to protect the
skeletal structure during movement and exercise.

“With increasing awareness about the development of joint-related issues
in pets, the need for the administration of supplements as a preventive
measure has increased among pet owners. This is one of the major factors
driving the joint health supplements market,” says Arushi Thakur, an
industry expert for pet
research at Technavio.

Skin and coat supplements

The global skin and coat supplements market is expected to grow at a
CAGR of more than 5% during the forecast period. Pet dietary supplements
for skin and coat are generally formulated with essential fatty acids
such as omega-3, -6, and -9; vitamins; and minerals. These supplements
provide nourishment to the cells of the skin and coat.

Processed pet
products available in the market contain a surplus amount
of omega-6 fatty acids and very little or no omega-3 and -9 fatty acids.
Due to the lack of omega-3 and -9 fatty acids, manufacturers are now
formulating fatty acid supplements for cats and dogs with omega-3 made
from marine oils such as krill oil or fish oil. “The demand for skin and
coat health supplements is increasing in line with the growing desire of
pet owners to maintain their pets’ skin and coat,” says Arushi.

Supplements for gastrointestinal tract

The global supplements for gastrointestinal tract market is expected to
grow at a CAGR of over 5% during the forecast period. Probiotics
and digestive enzymes are used to formulate supplements for
gastrointestinal (GI) tract to promote healthy digestion. Animals’ GI
tracts house different types of bacteria and are designed to handle the
load of such bacteria. However, if the balance between the levels of bad
and good intestinal bacteria is not maintained, pets eventually develop
issues with their GI tracts.

Pet owners are constantly educating themselves and gathering information
to maintain their pets’ health and wellness. Such well-informed
consumers avoid commercial pet food products formulated with probiotics
suitable for humans, as pets have a specific strain of bacteria and need
those unique prebiotic components. In line with this, the demand for pet
supplements for the GI tract is increasing.

Manufacturers are sourcing ingredients such as protease, lipase papain,
pancreatin, ox bile extract, bromelain, amylase, and betaine HCL to
formulate high-quality digestive enzymes. Pet prebiotic supplements
should be able to survive acidic environments and remain stable under
normal storage conditions, so that they can be easily administered to

Supplements for liver and kidney support

The global supplements for liver and kidney support market is expected
to grow at a CAGR of approximately 5% during the forecast period. The
demand for pet dietary supplements that help detoxify internal organs is
increasing. S-Adenosyl-L-methionine (SAMe) and milk thistle are commonly
used as ingredients in pet supplements for liver and kidney support.
Cats, for example, are generally prone to kidney-related issues and
require a moisture-rich, species-appropriate diet to minimize stress on
their vital organs.

Only Natural Pet Kidney Support, Seven Forest Reconciling Tablets, In
Clover Flow Soft Chews for cats, and Vetri-Science Renal Essentials are
some of the common supplements for liver and kidney support, available
with retailers such as and

The top vendors highlighted by Technavio’s consumer
and retail
research analysts in this report are:

  • Bayer
  • Beaphar
  • Nutramax Laboratories
  • Nutri-Pet Research
  • Only Natural Pet

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