GRAMMY Museum® Mississippi Presents The Taylor Swift Experience™ Opening March 3, 2017

Traveling Exhibit Curated by the GRAMMY Museum at L.A. LIVE
Celebrating 10-time GRAMMY
® Winner
Taylor Swift to Open in Cleveland, Miss.

AT&T is Official Sponsor of the GRAMMY Museum’s Most Popular
Exhibit to Date

CLEVELAND, Miss.–(BUSINESS WIRE)–The GRAMMY Museum®‘s most popular exhibit to
date, The Taylor Swift Experience™ will open at GRAMMY
Museum Mississippi
in Cleveland, Miss., on March 3, 2017, two
days before the Mississippi Museum celebrates its one-year anniversary.

AT&T is the official sponsor of The Taylor Swift Experience
in Mississippi. Most recently, AT&T unveiled Taylor Swift NOW, a new
video experience created exclusively by AT&T and Taylor.

Curated by the GRAMMY Museum at L.A. LIVE, The Taylor Swift
Experience
gives visitors and fans an in-depth look at the 10-time
GRAMMY®-winning artist as a singer, songwriter, musician and
producer through personal photographs and home videos, interactive
experiences, handwritten lyrics of Taylor’s top-charting hits, and
iconic performance outfits including her custom-made Atelier Versace
romper worn earlier this month at the DIRECTV NOW Super Saturday Night
concert in Houston, Texas.

“We couldn’t think of a better way to celebrate our one-year anniversary
than by hosting this incredible exhibit paying tribute to one of the
most legendary artists of today,” said Emily Havens, Executive Director
of GRAMMY Museum Mississippi. “After showings in Los Angeles and New
York we are thrilled to bring her story to Cleveland, Mississippi, only
a few hours away from her hometown of Nashville, where Taylor began her
recording career.”

On display through Aug. 13, 2017, the exhibit will feature:

  • Clips from AT&T’s Taylor Swift NOW video channel, featuring unique and
    never-before-seen content and behind-the-scenes footage
  • Custom-made Atelier Versace romper worn at DIRECTV NOW’s Super
    Saturday Night concert
  • Personal family photos, early childhood reading books and clothing,
    including the sweater gown Taylor wore home from the hospital just
    days after her birth
  • Tour costumes from Taylor’s The RED Tour and The 1989 World Tour
  • Items from the GRAMMY-winning Album Of The Year 1989, which
    include iconic outfits from the GRAMMY-winning Best Music Video “Bad
    Blood”
  • Pre-Met Gala Louis Vuitton dress
  • Handwritten lyrics for Taylor’s smash hits “Teardrops On My Guitar,”
    “White Horse,” “22” and “Welcome To New York”
  • Taylor’s 2009 GRAMMY Award for Best Female Country Vocal Performance
    for “White Horse”
  • The dress Taylor wore in her music video for “Mean” as well as the
    banjo used during her performance at the 54th GRAMMY Awards in 2012
  • A one-of-a-kind custom-built piano used during The 1989 World Tour
  • And more, including additional interactive elements

Having originally debuted at the GRAMMY Museum in Los Angeles on Dec.
13, 2014, Taylor’s 25th birthday, the exhibit was expected to close in
May 2015, but due to overwhelming response, was extended through Oct. 4,
2015. The exhibit made its East Coast premiere on Nov. 18, 2016, in New
York’s Seaport District, where it remained on display through Feb. 19,
2017.

The Taylor Swift Experience will be on display in GRAMMY Museum
Mississippi’s Special Exhibits Gallery through Aug. 13, 2017. GRAMMY
Museum Mississippi is located at 800 W. Sunflower Road, Cleveland, Miss.
38732.

GRAMMY Museum Mississippi is the first GRAMMY Museum to be built outside
of Los Angeles. Its grand opening was held on March 5, 2016.

Members of the media are invited to attend a media preview event on
Thursday, March 2, 2017 from 9 a.m. to 12 p.m. Please contact Vickie
Jackson at
vjackson@grammymuseumms.org
to RSVP. Media must RSVP in advance to attend.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed
fifth album, 1989, she astounded the world by selling
almost 1.3 million albums in its debut week — a feat that had been
called impossible. Taylor is the only artist in history to have three
albums selling over one million copies in their first week of release
(2010’s Speak Now2012’s RED and
2014’s 1989). Taylor, a ten-time GRAMMY winner, is a
singer, songwriter, musician, and producer, and not only the youngest
winner in history, she is the first female solo artist to win the
music industry’s highest honor, the GRAMMY Award for Album of
the Year 
twice. Taylor has an album on Rolling Stone’s
prestigious The 50 Greatest Albums of All Time (by women)
list, she is Billboard’s youngest-ever Woman of the Year and
the only artist to have been awarded this honor twice, Time magazine has
named her one the of the 100 Most Influential People in the
world and one of only eight candidates for their most prestigious honor, 2014
Person of the Year
and is the inaugural recipient of AMA’s Dick
Clark Award for Excellence
. The number of awards she has won and the
sales figures only tell part of Taylor’s story, it’s the intangibles
that elevate Taylor into the stratosphere of our pop culture planet,
allowing the 27-year old singer-songwriter to orbit in a more rarified
air. Her large-scale charitable contributions are one thing, but it’s in
the small gestures – the notes of compassion she posts on the Instagram
photos of lovelorn fans, the genuine hugs she distributes without
discretion – where Swift proves time and time again that
platinum-selling, record-setting success has not changed her inherent
nature. She is awkwardly honest and powerfully empathetic; a brazen
superfan, loyal friend, fierce protector of hearts; and one of the
world’s greatest ambassadors for the power of just being yourself.

About AT&T

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About GRAMMY Museum Mississippi

Built and operated by the Cleveland Music Foundation — a non-profit
organization developed in 2011 — the 28,000-square-foot GRAMMY Museum
Mississippi is housed near the campus of Delta State University, home of
the Delta Music Institute’s Entertainment Industry Studies program,
which features the most unique audio recording facilities in the South.
Similar to its sister Museum — the GRAMMY Museum at L.A. LIVE — GRAMMY
Museum Mississippi is dedicated to exploring the past, present and
future of music, and the cultural context from which it emerges, while
casting a focused spotlight on the deep musical roots of Mississippi.
The Museum features a dynamic combination of public events, educational
programming, engaging multimedia presentations, and interactive
permanent and traveling exhibits, including a Mississippi-centric area
that introduces visitors to the impact of Mississippi’s songwriters,
producers and musicians on the traditional and modern music landscape.
For more information about GRAMMY Museum Mississippi, visit www.grammymuseumms.org.
For breaking news and exclusive content, follow @GRAMMYMuseumMS on Twitter
and Instagram,
and like “GRAMMY Museum Mississippi” on Facebook.
For behind-the-scenes access, add us on Snapchat at GRAMMYMuseumMS.

About GRAMMY Museum at L.A. LIVE

Paying tribute to music’s rich cultural history, this 21st-century
museum explores and celebrates the enduring legacies of all forms of
music, the creative process, the art and technology of the recording
process, and the history of the premier recognition of excellence in
recorded music — the GRAMMY Award. The GRAMMY Museum features 30,000
square feet of interactive and multimedia exhibits located within L.A.
LIVE, the downtown Los Angeles sports, entertainment and residential
district. Through thought-provoking and dynamic public and educational
programs and exhibits, guests will experience music from a
never-before-seen insider perspective that only the GRAMMY Museum can
deliver. For more information, please call 213-765-6800 or visit www.grammymuseum.org.
For breaking news and exclusive content, follow @TheGRAMMYMuseum on Twitter
and Instagram,
and like “The GRAMMY Museum” on Facebook.

Contacts

For GRAMMY Museum Mississippi
Vickie Jackson
662.441.0100
vjackson@grammymuseumms.org
or
For
GRAMMY Museum at L.A. LIVE
Crystal Larsen
213.763.2133
clarsen@grammymuseum.org