Hasbro, Indiegogo, and “Shark Tank” Star Daymond John Announce Crowdfunding Gaming Challenge Winner

Grand Prize Winner Cloud Control to Receive $25,000 and the
Opportunity to Develop Game with Hasbro

(NASDAQ: HAS) and Daymond John, creator of FUBU and co-star of
ABC’s Emmy Award winning series “Shark Tank,” have officially selected
Cloud Control as the grand prize winner in the Fall 2016 Gaming

The Fall 2016 Gaming Challenge offered independent game designers a
prominent platform to promote their ideas, while enabling Hasbro to
discover and develop new face-to-face games. The winning game, Cloud
Control, created by Eugene Bryant of Suwanee, Georgia, is an endearing,
family-friendly game that allows kids to turn, twist, overlap and
animate cards to form clouds into recognizable shapes before time runs

“I had a great time as a guest judge for Hasbro’s Gaming Challenge. I’m
a big fan of family games and these submissions all showed tremendous
creativity and talent,” said Daymond John. “I was impressed by the five
finalists, but in the end Eugene’s Cloud Control resonated with me the

Cloud Control was one of five finalists in Hasbro’s Fall 2016 Gaming
Challenge which raised more than $22,000 across all five campaigns. Each
of the selected finalists ran crowdfunding campaigns that were promoted
on Hasbro’s
partner page
on Ingiegogo.com. The final Indiegogo campaigns closed
on February 12, with ‘Cloud Control’ raising more than $6,700 from more
than 180 backers.

“Successful game ideas can come from anywhere, and the Gaming Challenges
helps us uncover the best of the best for Hasbro Gaming fans,” said
Brian Chapman, head of design and development at Hasbro. “We were
thrilled to bring the winning Mr. Toast Game to life in the 2015 Game
Challenge, and are excited to work with Eugene to share the imaginative
Cloud Control game with our younger fans.”

Bryant will receive the $25,000 prize and a trip to Hasbro headquarters
for advice, mentoring and assistance from Hasbro’s game development team
to help make his game a reality. He will also have the opportunity to
meet with Daymond John.

“My family and I couldn’t be happier to have won Hasbro’s Fall 2016
Challenge,” said Eugene Bryant. “I’m beyond grateful to my family and
friends, who inspired me to create ‘Cloud Control,’ and to both Hasbro
and Indiegogo for helping to turn our dream into a reality. I can’t wait
to get started on the final product!”

Hasbro’s first Gaming Challenge launched in 2015 and received more than
500 submissions from around the country. The 2015 grand prize winner, The
Mr. Toast Game
 created by Dan Goodsell of Los Angeles, C.A., is now
available at Target in the U.S. and finalist ‘Hex Casters’ game is amazon.com%2FHasbro-C0208-Hex-Casters-Game%2Fdp%2FB01END4M1C%2Fref%3Dsr_1_3%3Fie%3DUTF8%26qid%3D1473191835%26sr%3D8-3%26keywords%3Dhexes%2Bgame&esheet=51531800&newsitemid=20170328005118&lan=en-US&anchor=now+available+on+Amazon&index=4&md5=af6967aee79e40b5746cdf5b7d552ea2″ rel=”nofollow”>now
available on Amazon.

With a team of passionate innovators and designers, the Hasbro Gaming
Lab has a mission to discover and develop great new games, connect with
the growing gaming community, and bring fresh experiences to gamers
everywhere. To learn more about the Hasbro Gaming Lab visit: www.hasbrogaminglab.com.

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).


Indiegogo is
the place for entrepreneurial projects to move quickly from concept to
market, amplified by a community of backers who believe the world
benefits when every idea gets an equal shot at success. Indiegogo
empowers people around the world to fund what matters to them. As the
world’s first crowdfunding platform, campaigns have launched from almost
every country around the world with millions of dollars being
distributed every week due to contributions made by the Indiegogo
community. At its core, Indiegogo is the equal opportunity platform
dedicated to democratizing the way people raise funds for any project
–creative, entrepreneurial or cause-related. The company was launched in
2008 and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit Indiegogo.com
and follow us at Twitter.com/indiegogo
and Facebook.com/indiegogo.


Jen DeAngelis, 401-727-6833
Hasbro Global
John Eddy, 212-319-3451 x648