Hasbro Showcases Global Franchises at Brand Licensing Europe 2015

MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return
of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New
Licenses Announced

LONDON–(BUSINESS WIRE)–Hasbro,
Inc.
(NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to
spotlight its range of beloved global franchise brands, including
TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF,
PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10
Global Licensor by License! Global magazine earlier this year,
Hasbro continues to expand its presence throughout Europe with a
comprehensive lifestyle licensing portfolio, notably focused on high-end
apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS
brands into fashionable favourites, as well as broad expansions within
its licensed toy & game offerings. A key property on display at the
show, the MY LITTLE PONY franchise will continue enchanting fans of all
ages with the release of a highly anticipated full-length animated
feature film, produced by Hasbro’s Allspark Pictures, slated to debut
globally in 2017.


“Entertainment and immersive storytelling have been the driving force
behind our powerhouse portfolio of franchise brands,” said James Walker,
VP Brand Licensing, Hasbro Europe. “We’re proud to grow our licensing
programme across Europe by translating great entertainment into an
incredible lifestyle lineup that allows us to bring our stories to life
and engage consumers across multiple mediums including entertainment,
publishing and even more branded experiences.”

At BLE, Hasbro will also unveil several new relationships with leading
European licensees across Fashion and Toy & Game categories, including:

SIMBA DICKIE FOR TRANSFORMERS

Hasbro announces a new licensing agreement with Dickie Toys, a Simba
Dickie Group company, to develop a line of TRANSFORMERS branded vehicles
and playsets that will debut in 2016. The range is slated to include RC
cars, die cast vehicles, vehicles with lights and sounds, and themed
playsets.

FYODOR GOLAN FOR TRANSFORMERS

Following a successful line of MY LITTLE PONY womenswear, the
TRANSFORMERS brand is next to get fashionable as UK designers FYODOR
GOLAN swap rainbows for robots and ‘roll out’ their latest inspired
collection of high-end TRANSFORMERS branded apparel, first seen during
London Fashion Week this September.

PHILIPP PLEIN FOR TRANSFORMERS

After Philipp Plein launched TRANSFORMERS branded shirts for men earlier
this year, he now translates the TRANSFORMERS brand into a fashion brand
for women. These high-end designer dresses include great attention to
detail and extravagant applications, including a TRANSFORMERS character
made of rhinestones.

MARIA ESCOTÉ FOR MY LITTLE PONY

Acclaimed Catalan designer Maria Escoté announces a license agreement
with the MY LITTLE PONY brand, focused on a new fashion line slated to
debut during Madrid Fashion Week in February 2016. Fans can discover how
she takes the most iconic pieces of the MY LITTLE PONY world and turns
them into fashion by following #MLPbyMariaEscote.

MY LITTLE PONY BY UNDIZ

Hasbro’s MY LITTLE PONY brand continues to be a fashion powerhouse with
its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring
retro MY LITTLE PONY designs, the line of underwear and nightwear is
currently being sold in over 100 UNDIZ stores and online.

STRETCH ARMSTRONG

The STRETCH ARMSTRONG toy will once again be pulled to his limits by
kids as Hasbro licenses global rights for its iconic toy brand to The
Character Group. The hilarious action figure, first launched in 1976,
will bring a new round of enjoyment to today’s kids with a line of
STRETCH ARMSTRONG classic toys to be released summer 2016.

ACTION MAN

The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark
the occasion, Hasbro has licensed Art + Science International, a
specialist company in developing and launching retro toys, to release
five ACTION MAN collector edition figures in June 2016. The range will
feature the classic British infantrymen, the skier, the parachutist, the
scuba diver, and the footballer, each inspired by the best of the ACTION
MAN brand and featuring accessories, gripping hands, a realistic “flock”
of hair, and ACTION MAN’s famous scar.

STICKLE BRICKS AND MR. FROSTY

Under license from Hasbro, GP Flair re-launches two classic brands in
the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new
generation of children will be sticking, stacking, and building their
way to developing better dexterity and imagination with the STICKLE
BRICKS brand, the perfect first construction toy for toddlers. GP Flair
will also re-release the MR. FROSTY frozen slushy maker in 2016, which
first became a household favourite when it debuted in 1980.

Visit newsroom.hasbro.com
to view Hasbro’s 2015 Brand Licensing Europe Media Kit.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-LIC

Contacts

Litzky Public Relations
Kaylie Nelson/Kelsey Tarczanin
(201)
222-9118
knelson@litzkypr.com
ktarczanin@litzkypr.com

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